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The Wurl Glossary

Explanations of commonly used phrases in the streaming business

ABCDEFGHIJKLMNOPQRSTUVWXYZ

A

Ad Break
Ad Decision Service (ADS)
Ad Inventory
Ad Pod
Ad Slate
Adaptive Bitrate Video (ABR)
Advertisement (Ad)
Audience Segmentation for CTV
Avail
AVOD (Advertising-based Video On Demand)
AWS Elemental MediaLive

B

Backup Lineup
Behavioral Targeting on CTV
Buyer

C

Campaign Manager 360
CDN Latency
Churn
Closed Captions (CC)
Common Media Application Format (CMAF)
Content Delivery Network (CDN)
Content Distribution
Contextual Advertising
Contextual Targeting
Cost Per Action (CPA)
Cost Per Mille (CPM)
CPCV (Cost Per Completed View)
CTV (Connected TV)
CTV Attribution
CTV Channel
CTV Scale

D

Demand Side Platform (DSP)
Digital Ad Inventory
Digital Rights Management (DRM)
DMCA Notice (Digital Millennium Copyright Act)
Dual Screening
Dynamic Ad Insertion (DAI)
Dynamic Adaptive Streaming over HTTP (DASH)

E

Electronic Programming Guide (EPG)
Emotional Resonance
Episode (Content Episode)

F

FAST (Free Ad-supported Streaming TV)
Fill Rate
First-Party Data in Streaming

H

Halo Effect
Hamburger Menu
Household-Level Targeting
HOV (Hours of Viewing)
HTTP Live Streaming (HLS)
HVOD (Hybrid Video On Demand)

I

Impression
Interactive CTV Ads

L

Linear TV
Lineup
Live Streaming

M

M3U8
Machine Learning (ML)
MAM (Media Asset Management System)
Manifest Manipulator
Marketing Attribution
Media Presentation Description (MPD)
Media RSS (MRSS)
Metadata
Monetization

O

On-Demand Programming
OpenRTB Integration
OTT (Over-the-Top)
OTT Middleware
Over The Network (OTN)
Overlay Burn-in

P

Passback
Performance Marketing
Performance-based Advertising
Playout
Premium Inventory
Premium Supply
Private Marketplace (PMP)
Programmatic
Programmatic Advertising
Programmatic Guaranteed
Programmatic TV

R

Reach
Rebroadcast (RBC)
Recurrence
Render-Rate
Return On Ad Spend (ROAS)

S

SCTE-35
Season
Smart TV
SSAI (Server-Side Ad Insertion)
Stream Buffering
Streamer
Streaming TV
Subtitles
Supply Path Optimization (SPO)
Supply Side Platform (SSP)
SVOD (Subscription Video On Demand)
Syndication

T

Target Platform
Transactional Video on Demand (TVOD)

U

UA (User Acquisition)
Use-Rate

V

Video Ad Serving Template (VAST)
Video Concoding
Video Transcoding
vMVPD (Virtual Multichannel Video Programming Distributor)
VOD (Video On Demand)

W

Wrappers