Mindshare study — Ads in resonant context boost brand favorability by 60%

The Wurl Glossary

Explanations of commonly used phrases in the streaming business

A B C D E FGH IJKL MNO PQR S T U V WXYZ

A

Ad Decision Service (ADS)

Audience Segmentation for CTV

AVOD (Advertising-based Video On Demand)

AWS Elemental MediaLive

B

Behavioral Targeting on CTV

C

Closed Captions (CC)

Common Media Application Format (CMAF)

Contextual Advertising

Contextual Targeting

Cost Per Action (CPA)

Cost Per Mille (CPM)

CPCV (Cost Per Completed View)

CTV (Connected TV)

CTV Attribution

D

Demand Side Platform (DSP)

Dynamic Ad Insertion (DAI)

Dynamic Adaptive Streaming over HTTP (DASH)

E

Emotional Resonance

F

FAST (Free Ad-supported Streaming TV)

H

Household-Level Targeting

HOV (Hours of Viewing)

HTTP Live Streaming (HLS)

HVOD (Hybrid Video On Demand)

I

L

M

Machine Learning (ML)

MAM (Media Asset Management System)

Media Presentation Description (MPD)

Media RSS (MRSS)

O

OpenRTB Integration

OTT (Over-the-Top)

Overlay Burn-in

P

Performance Marketing

Performance-based Advertising

Premium Inventory

Private Marketplace (PMP)

Programmatic Advertising

Programmatic Guaranteed

R

Rebroadcast (RBC)

Return On Ad Spend (ROAS)

S

SSAI (Server-Side Ad Insertion)

Supply Path Optimization (SPO)

Supply Side Platform (SSP)

SVOD (Subscription Video On Demand)

T

Transactional Video on Demand (TVOD)

U

UA (User Acquisition)

V

Video Ad Serving Template (VAST)

Video Concoding

Video Transcoding

VOD (Video On Demand)

W