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The Wurl Glossary

Explanations of commonly used phrases in the streaming business

ABC D E FGH IJKLMNO PQR S T U V WXYZ

A

AVOD (Advertising-based Video On Demand)

AWS Elemental MediaLive

C

Closed Captions (CC)

Contextual Targeting

Cost Per Mille (CPM)

CPCV (Cost Per Completed View)

CTV (Connected TV)

CTV Attribution

D

Dynamic Ad Insertion (DAI)

E

Emotional Resonance

F

FAST (Free Ad-supported Streaming TV)

H

HOV (Hours of Viewing)

HTTP Live Streaming (HLS)

HVOD (Hybrid Video On Demand)

I

M

Machine Learning (ML)

Media RSS (MRSS)

O

OpenRTB Integration

OTT (Over-the-Top)

P

Performance Marketing

Performance-based Advertising

Premium Inventory

Programmatic Advertising

Programmatic Guaranteed

R

Return On Ad Spend (ROAS)

S

Supply Path Optimization (SPO)

SVOD (Subscription Video On Demand)

T

Transactional Video on Demand (TVOD)

U

UA (User Acquisition)

V

VOD (Video On Demand)

W