Customer Success: Scripps boosts ROAS for their FAST channels

The Wurl Glossary

Explanations of commonly used phrases in the streaming business

ABCDEFGHIJKLMNOPQRSTUVWXYZ

A

AVOD (Advertising-based Video On Demand)

C

Churn
CTV (Connected TV)

F

FAST (Free Ad-supported Streaming TV)
Fill Rate

H

HOV (Hours of Viewing)
HVOD (Hybrid Video On Demand)

O

OTT (Over-the-Top)

P

Performance Marketing
Programmatic Advertising

S

SVOD (Subscription Video On Demand)
Syndication

U

UA (User Acquisition)

V

VOD (Video On Demand)