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The Wurl Glossary

Explanations of commonly used phrases in the streaming business

ABCDEFGH IJKLMNO PQR S T U VWXYZ

A

AVOD (Advertising-based Video On Demand)

C

CTV (Connected TV)

F

FAST (Free Ad-supported Streaming TV)

H

HOV (Hours of Viewing)

HVOD (Hybrid Video On Demand)

I

O

OTT (Over-the-Top)

P

Performance Marketing

Programmatic Advertising

R

Return On Ad Spend (ROAS)

S

SVOD (Subscription Video On Demand)

T

Transactional Video on Demand (TVOD)

U

UA (User Acquisition)

V

VOD (Video On Demand)