Programmatic Advertising

What is Programmatic Advertising?

Programmatic advertising is the automated buying and selling of digital ad inventory. It uses algorithms to optimize ad placement so that ads are served to the right user at the right time, and at the right price.

Benefits of using programmatic advertising to buy CTV media include:

• Automated Ad Buying: Automated auctions allow advertisers to buy CTV inventory in real-time. 
• Efficiency and Cost-Effectiveness: The streamlined buying process provides advertisers the ability to reach their target audience directly, eliminating the need for intermediaries and reducing operational overhead.
• Data-Driven Targeting: Data, such as demographics, browsing behavior, and user interests, allow advertisers to deliver highly relevant ads to CTV viewers.
• Real-Time Optimization: Ad placements can be continuously optimized in real-time. Algorithms adjust bids and targeting to maximize ad performance and ensure that ads reach the most relevant viewers.
• Transparent Reporting and Analytics: Detailed reporting and analytics provides advertisers insights into ad performance, audience engagement, and return on investment (ROI) to guide data-driven decisions.

Wurl provides direct access to over 3,000 channels and 100s of streaming apps through a single source of access. Reach out to our team to learn how you can partner with Wurl to scale on CTV, with confidence.