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Programmatic Advertising

What is Programmatic Advertising?

Programmatic advertising is the automated buying and selling of digital ad inventory. It uses algorithms to optimize ad placement so that ads are served to the right user at the right time, and at the right price.

Benefits of using programmatic advertising to buy CTV media include:

Wurl provides direct access to over 3,000 channels and 100s of streaming apps through a single source of access. Reach out to our team to learn how you can partner with Wurl to scale on CTV, with confidence.

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