Just announced: ContentDiscovery brings performance marketing to CTV


Monetize every ad impression

AdPool connects your premium supply with the perfect advertisers.

How it works

The best way to maximize ad fill-rates and revenue

Manage inventory

Track your ad inventory and monetization performance.

Increase fill-rates

Maximize backfill yield leaving no untapped revenue streams.

Measure results

Monitor revenue with advanced data reporting.

AdPool is the leading CTV ad marketplace.

Access top advertisers for your inventory and maximize your ad revenue.

More filled ad space, more revenue

Effortlessly increase fill rates, CPMs, and revenue.


Ad impressions


Ad spend by 2025

Wurl enables maximum yield

Monetize every impression

Maximize your ad revenue by increasing fill-rates an average of 20%.

Transparent pricing

Monetize ad inventory the way you want – revenue share or CPM model.

Simple integration

Full service end-to-end operations and onboarding support.

24/7 global support

Access to Wurl experts whenever you need them, wherever you are.

Global scalability

Expand your audiences and reach around the world.

Robust measurement tools

Monitor advertising revenue with clear data and insights.


Connect ad inventory with advertisers