New Report: Turn CTV into a performance marketing channel


Maximize the value of your inventory

AdPool connects your supply with top advertisers and access to exclusive demand.

How it works

The best way to maximize ad fill rates and revenue

Manage inventory

Track your ad inventory and monetization performance.

Optimize fill rates

Maximize backfill yield leaving no untapped revenue streams.

Increase CPMs

Access exclusive demand from advertisers in the AppLovin network.

Measure results

Monitor revenue with advanced data reporting.

AdPool is the leading CTV ad marketplace.

Increase the value of your inventory, maximize your fill rate, and enjoy the industry’s fastest payment terms.

More filled ad space, more revenue

Effortlessly increase fill rates, CPMs, and revenue.


Monthly ad inventory


Ad spend by 2025


Payment terms

Wurl enables maximum yield

Monetize your ad impressions

Maximize your ad revenue by increasing fill rates an average of 20%.

Fast payment terms

The industry’s fastest payment terms at net 15 days.

Extensive demand pool

DSPs, direct programmatic buyers, and exclusive access to the AppLovin network.

24/7 global support

Access to Wurl experts whenever you need them, wherever you are.

Global scalability

Expand your audiences and reach around the world.

Robust measurement tools

Monitor advertising revenue with clear data and insights.


Increase the value of your inventory