FAQ

General

QUESTION: Can Wurl help get my show/movie on TV?
ANSWER: Wurl doesn’t license or produce content.

QUESTION: Is Wurl an App?
ANSWER: No, Wurl is not a consumer-facing app but a cloud technology company providing services to Content Companies and Streamers.

QUESTION: Can Wurl help me distribute my content?
ANSWER: Wurl’s Syndication services helps make your channel available on any of the streaming platforms you are interested in. Alternatively, for those looking to complete deals directly with each Streamer, our network and relationships with each Streaming partner enables you to quickly get access to each platform. Wurl is your partner, helping you navigate the web of distribution and monetization.

QUESTION: Does Wurl deliver to vMVPDs?
ANSWER: Yes! We can deliver your channel to vMVPDs like Sling.

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Streaming Apps

QUESTION: Does Wurl offer a bundle of channels I can add to my Streaming App?
ANSWER: The Wurl Network includes 100’s of channels (and growing!) and through our Syndication service, our teams can help quickly arrange to make those channels available on your streaming app.

QUESTION: How do I integrate with Wurl to get channels on my Streaming App?
ANSWER: The Wurl API is the simplest method to bring on any channel available on the Wurl Network along with its associated metadata and VOD. Please see the documentation available on the Wurl Support Site for more information on how to work with the Wurl API.

QUESTION: Can Wurl provide Video-On-Demand (VOD) content in addition to linear?
ANSWER: Yes! Many of our Content Partners provide VOD (in addition to Linear) through Wurl.

QUESTION: Are there any changes I need to make to my app to work with Wurl?
ANSWER: Wurl is entirely cloud-based and device agnostic. We do not require any client-side code to get channels from Wurl.

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Operations

QUESTION: Does Wurl offer services to help build channels?
ANSWER: Yes! If you’re looking to offload either Scheduling or Channel Curation of your channel(s) Wurl offers Channel Curation Services for big and small Content Companies in two different tiers depending on your needs.

QUESTION: How does Wurl ensure my channel is operational 24/7?
ANSWER: Wurl has automated monitoring systems throughout our entire infrastructure. If anything goes wrong with your channel, we know immediately and our teams are alerted regardless of time of day. Combined with our 24/7 Support team, Wurl delivers the highest level of service possible for channel distribution and monetization.

QUESTION: What does it take to launch a channel with Wurl?
ANSWER: Not much! Wurl has made the process of launching your channel across all Streaming Apps as simple and streamlined as possible. All you need to do is bring your content and be ready to provide all necessary elements (Artwork, Content, VAST Tags, Ad Slates, etc.) for your launch and you’ll be live to viewers in no time.

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Ads

QUESTION: Is Wurl an Ad Server?
ANSWER: Wurl’s AdSpring Service is not an Ad Server but instead meant to work in conjunction with your own Ad Server to monetize your channel. AdSpring is already integrated with many industry-leading Ad Servers like SpringServe, SpotX, Google Ad Manager, Freewheel, and more.

QUESTION: What is a VAST Tag and how do I get one?
ANSWER: A VAST tag is a URL that publishers share with Wurl, allowing Wurl to make requests for ads from demand (ad) sources working with the publisher. When publishers control an inventory split on their channel, Wurl needs a VAST Tag in order to fulfill ad requests made on your channel. Wurl expects the publisher to aggregate all of their demand sources on an Ad Server, which can then be called using a single VAST URL to get demand from those sources. Publishers that need demand can use Wurl’s AdPool, a third party service, or their own in-house ad management team.

QUESTION: What is an inventory split and how is it different from a Revshare?
ANSWER: An inventory split or a revenue share (Revshare) are two typical deal structures when arranging for your channel to be carried on a given platform. An inventory split is when each party splits the actual ad breaks (inventory), each filling what they can with their own advertising demand sources, and keeping all of the revenue from those ads for themselves. A Revenue Share is when one party (either the Video Service or Publisher) controls all of the inventory, fills as much as they can fill, and splits the resulting revenue with the other party according to a pre-arranged split.

QUESTION: Can Wurl sell all of my ad inventory?
ANSWER: Wurl does offer monetization for channels through its AdPool Service. AdPool is a FREE monetization service that connects your premium CTV inventory with top-tier demand to fill on inventory that has not been filled by your waterfall.

QUESTION: How is Wurl AdSpring different from other Server-Side Ad Insertion (SSAI) solutions?
ANSWER: Using a combination of unique technology and proprietary expertise, Wurl’s AdSpring product is able to deliver the best monetization rates across all platforms and services.

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DataPool

QUESTION: What reporting capabilities do you provide?
ANSWER: Wurl’s DataPool dashboard is available to all Wurl customers providing access to detailed, granular reporting about Content Viewership and Advertising including statistics like Hours of Viewing (by channel, content, or asset), Inventory, Sessions, Session Duration, Impressions, FIll Rate, and much more.

QUESTION: Can I see the number of “views” on each piece of content?
ANSWER: For linear content, episode-level and asset-level data for hours of viewing, sessions, and completions are available via the DataPool portal. VOD content is not broken down by individual pieces of content.

QUESTION: Can I see data at a per content level for licensing reporting?
ANSWER: Wurl’s DataPool dashboard has views tailored to reporting for licensing agreements including Hours of Viewing by Episode, Unique Viewers by Episode and others.

QUESTION: Can I get access to my data outside of the dashboard in a programmatic way?
ANSWER: Wurl provides an email based report, delivered daily, including just the data you want in an ingestible format for internal BI systems.

QUESTION: Can I see data at a geographic level?
ANSWER: For the USA, the proportion of unique viewers is broken down by DMA (designated marketing area) monthly. This feature is not currently available for non-US data.

QUESTION: How recent is the data?
ANSWER: Data is updated daily containing data from the previous day.

QUESTION: What kind of training and support is offered for Datapool?
ANSWER: Wurl hosts an on-boarding introduction to DataPool for all new customers. Ongoing support is available via Wurl’s Support Portal.

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