FAQ

Wurl currently delivers hundreds of unique channels to 60+ streaming brands around the world, with more joining every quarter.

Yes! Wurl is the largest global marketplace for CTV – delivering more than 110 billion ad impressions. With new partnerships every quarter, we continue to grow our global reach.

No. Wurl is not a consumer-facing app. It is a cloud technology company providing services to content publishers and streamers.

Pricing varies for AdPool, ContentDiscovery, and Global FAST Pass. Please contact a sales rep for more information.

BrandDiscovery is an innovative advertising solution by Wurl that leverages advanced GenAI technology to provide scene-level contextual targeting for Connected TV (CTV) ads. It allows advertisers to align their ads with the emotional tone of the content, enhancing viewer engagement and ad effectiveness.

BrandDiscovery uses Wurl’s proprietary technology to analyze and classify content's dialog, sounds, and imagery in real time. This technology assigns scores for emotion, genre, and brand safety at a scene level, enabling advertisers to target ad inventory based on the specific emotional context of the preceding content.

No, BrandDiscovery is currently only available to advertisers in the USA. For advertisers outside the USA, please contact your Wurl account manager for information on the roadmap.

BrandDiscovery allows advertisers to align ads with the emotional tone of the content for better engagement. It also allows marketers to think beyond the program level with scene-level precision. When working with BrandDiscovery, you can also ensure brand safety at scale by placing your ads in brand-safe content.

There are no data fees for BrandDiscovery — the use of our data segments is absolutely free of charge. BrandDiscovery campaigns will run on premium CTV impressions available through Wurl’s supply of inventory from well known publishers and streamers. Wurl impressions are offered at different price points, either through partnerships with DSPs or by direct IOs.

To start using BrandDiscovery you can reach out to the Wurl team here.

You can access BrandDiscovery segments directly through Wurl or via partnered SSPs like Freewheel and Magnite. Visit the BrandDiscovery Catalog Page on Wurl’s website to find a list of deal IDs available through third-party platforms and the DSP of your choice.

Our partner Media.Monks carried out a fascinating case study with a global financial services brand, leading to a huge increase in memorability and conversion rates.

AdPool is a CTV advertising platform that increases the value of your inventory by connecting your supply to top advertisers. Demand is generated through DSPs, direct programmatic buyers, and exclusive access to the AppLovin network (AppDiscovery) with a focus on higher fill rates and increased CPMs.

No. Wurl’s monetization service is not an ad server. AdPool works in conjunction with your existing ad server to monetize your channel. Wurl is already integrated with many industry-leading ad servers like SpringServe, Magnite, Google Ad Manager, FreeWheel, and more.

An inventory split and a Revshare (revenue share) are two different deal structures in business agreements with streamers. An inventory split is when each party splits the actual ad breaks (inventory), each filling what they can with their own advertising demand sources, and keeping all of the revenue from those ads for themselves. A Revshare is when one party (either the streamer or publisher) controls all of the inventory, fills as much as they can fill, and splits the resulting revenue with the other party according to a pre-arranged split.

CPMs vary significantly between regions. The average CPM will depend on the available quality and quantity of inventory. Talk to your Wurl representative to understand your CPM opportunities in each region.

Ad monetization is available through AdPool, which connects your premium CTV inventory with top-tier demand.

AdPool offers the competitive payment terms – all earned revenue is paid within 15 days.

Using a combination of unique technology, proprietary expertise, and exclusive demand, AdPool is able to deliver the best monetization rates across all platforms and services by maximizing fill and driving premium prices. All earned revenue is paid within 15 days, so publishers can maintain cash flow and working capital.

ContentDiscovery is an industry-leading AI-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels. High-value viewers receive ads promoting content they will likely want to watch across streaming apps and on mobile devices. This drives strong conversion rates, high engagement, and increased retention – resulting in a return on ad spend (ROAS) never before seen on CTV.

With so many new streaming apps and channels in the market, it’s becoming more difficult for streamers to attract new viewers. The introduction of new subscription models and free services has increased competition to attract and retain audiences. ContentDiscovery enables streamers and content publishers to focus their advertising spend on high-value users who will likely convert and engage with their content.

Performance marketing has been around for a long time – Google’s ad business dominates performance marketing for the web. Now, Wurl powers ROAS (return on ad spend) insights that FAST apps need to optimize their performance.

ContentDiscovery works well for streamers and content publishers with millions of subscribers and million-dollar marketing budgets to those with much smaller budgets and audiences. With ContentDiscovery, streamers and content publishers of any size can scope their budgets and campaign goals.

Wurl is not a creative content studio. With ContentDiscovery, you can test specific ad concepts on individual audiences across various devices, as well as measure creative effectiveness with CPA reporting to drive KPIs – and continually optimize your campaigns.

Not yet, but it will be launching soon in Europe.

ContentDiscovery customers decide what their budget will be for each campaign. A member of the Wurl team will help each customer forecast a target Return on Ad Spend (ROAS) or Cost Per Action (CPA) based on the size of their campaign budget. Total ad buys will not exceed the customer’s budget.

Yes. Just like streamers, Global FAST Pass (GFP) customers can run ContentDiscovery campaigns for their own FAST channel.

Global FAST Pass (GFP) is one of the world’s largest Free Ad-supported Streaming TV (FAST) channel networks. GFP can host, schedule, and distribute your video programming across thousands of global streaming channels.

Please see our integration guides located on the Wurl Support Site for our content ingestion and restream specifications.

The Wurl team will collaborate with you on your distribution strategy and will introduce you to top-tier streamers for further reach.

You will have complete control over your channel schedule, placement of ads, metadata, and all other attributes of your channel with the Wurl Scheduler. But, if you’re looking for something more turnkey, Wurl’s Programming Strategy team can help schedule and manage your channels.

There are a few factors that affect when your channel will go live, such as if the channel is already distributed within the Wurl network or if it’s a new distribution. Each streamer manages the duration of their QA period. For a more accurate timeline, please contact your Wurl rep.

Yes! You can curate a FAST channel VOD delivery to select streaming endpoints via Wurl without requiring scheduled linear streaming.

Yes! We can deliver your channel to vMVPDs, like Sling.

Wurl has automated monitoring systems throughout our entire infrastructure. If there are issues with your channel, Wurl’s support team is alerted immediately 24/7.

Wurl offers several integration types and technical specifications for streamers. If you're interested in integrating as a streamer on the Wurl network, please contact our team at [email protected] to discuss integration options.