Customer Success: Scripps boosts ROAS for their FAST channels

FAST & AVOD Advertisers

Increase your ROAS

Marketers promoting ad-supported streaming apps can now fine tune their UA strategies to ensure creatives are optimized for performance and acquired viewers deliver on ad revenue goals.

Understand how new viewers deliver on ROAS

Effective management begins with measurement. To optimize your ad budget, you need to calculate ROAS and compare performance across media opportunities.

ContentDiscovery, Wurl’s AI-powered discovery engine for streamers, provides real-time ROAS insights. As your monetization and advertising partner, Wurl offers a unique integrated view to ensure your UA campaigns are profitable.

Understand how new viewers deliver on ROAS

Effective management begins with measurement. To optimize your ad budget, you need to calculate ROAS and compare performance across media opportunities.

ContentDiscovery, Wurl’s AI-powered discovery engine for streamers, provides real-time ROAS insights. As your monetization and advertising partner, Wurl offers a unique integrated view to ensure your UA campaigns are profitable.

Analyze ROAS cohort reports for actionable insights

Weekly insights into the viewer lifecycle tracks when your UA campaigns become profitable.

Analyze ROAS cohort reports for actionable insights

Weekly insights into the viewer lifecycle tracks when your UA campaigns become profitable.

Campaign data in the ContentDiscovery dashboard surfaces the settings with the greatest returns. Learn more

Streamline campaign optimization with
AI-powered targeting

Manual campaign management is time-consuming and error-prone. ContentDiscovery automates viewer targeting to drive high ROAS and continually improves based on learned insights.

Optimize creatives for maximum impact

The performance of your creatives should be tailored to specific audience segments and measured to focus spend on ads that attract the most engaged viewers.

Optimize creatives for maximum impact

The performance of your creatives should be tailored to specific audience segments and measured to focus spend on ads that attract the most engaged viewers.

SparkLabs, Wurl’s in-house creative agency, can help elevate your existing creatives or produce new creatives at no additional cost.

Scale ad revenue with a growth mindset