See how Media.Monks improved CPE by 200% with GenAI targeting

Earn positive attention

GenAI-based targeting aligns ads with content in real time to engage viewers and drive performance.

Discover how

Introducing BrandDiscovery

Keep viewers engaged
with well-timed and relevant CTV ads

The right context makes a big difference. BrandDiscovery evaluates the content immediately before the ad break to target ads in real time.

BrandDiscovery enables accurate targeting for CTV ads based on scenes:

Genre

like Sports, Travel, Comedy

Brand Safety

like Profanity, Drugs, Violence

Emotions

like Joy, Surprise, Trust

Get control and scale, at no extra cost

BrandDiscovery solves some of the industry’s biggest challenges.

Scene-level targeting

Overcome lack of transparency in programmatic CTV with targeting that provides greater control over where your ads appear.

Massive reach

Simplify your campaigns with a single-source of access to billions of premium impressions on well-known publishers and streamers.

Zero data fees

Stop wasting precious budget on unnecessary data fees and direct more ad dollars toward working media in the DSP of your choice.

“During a recent campaign, BrandDiscovery’s emotion targeting led to a 33% lift in aided brand awareness – outperforming the KPIs of our CTV campaign strategies.”

Matthew Kramer

Head of Brand Investment

Align your ads with the content on the screen

Emotion Targeting

Well-placed ads don’t feel like ads

When ads align with the emotion of the program, it eases the transition, making commercials feel like a natural part of the content. BrandDiscovery finds content that matches the emotional tone of your ads – boosting KPIs from brand awareness to search engagement.

The proof is in the results

When Media.Monks applied emotion targeting to their campaign for a consumer financial brand, the results, as measured by Kantar and EDO, were dramatic.

Read more about Media.Monks’ success

7x

Lift in brand awareness

4x

Lift in brand favorability

2x

Lift in purchase intent

Genre Targeting

Improve the relevancy of ads

Not every scene of every program fits into the same neat genre category. With BrandDiscovery, you can align your ads with the actual genre of content being shown on-screen before the ad break.

Brand Safety Targeting

Expand reach while reducing risk

Standard brand-safety metadata may typecast programs as unsafe, or worse, gloss over troubling scenes. Our scene-level targeting ensures your ads are matched with content that is truly brand safe.

BrandDiscovery Catalog

Browse our catalog for targetable parameters and always-on Deal IDs.

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GenAI advances what’s possible with contextual targeting

BrandDiscovery’s large language model (LLM) evaluates and classifies the dialog, sounds, and imagery of content in real-time. This proprietary tech unlocks new capabilities and enables more accurate targeting for each ad break.

GenAI advances what’s possible with contextual targeting

BrandDiscovery’s large language model (LLM) evaluates and classifies the dialog, sounds, and imagery of content in real-time. This proprietary tech unlocks new capabilities and enables more accurate targeting for each ad break.

To learn more about how GenAI is transforming our industry, read this blog by Wurl CEO, Ron Gutman.

Access 60B+ premium
CTV impressions

As a leading platform for ad-supported streaming TV, Wurl provides a single-source of access to trusted content channels and streaming brands.

Align ads with the emotion and context of programming in real time

Get started

What’s new from Wurl

Read the success story

Read the blog

Check out the catalog