Emotional resonance drove 40% increase in QSR visits for PMG

BrandDiscovery Catalog

Improve engagement and campaign results with impressions that contextually align with your ad creative. BrandDiscovery uses GenAI to analyze CTV programming directly preceding an ad break so you can precisely target Deal IDs based on emotion, genre, and brand safety.

60B+ premium ad impressions available monthly

GenAI-powered content analysis

BrandDiscovery uses GenAI for consistent, reliable
categorizations.

Scene-level relevance

Real-time analysis determines segments based on the
scene closest to the ad break.

Nuanced contextual targeting

AI discerns when multiple emotions, genres, and brand safety risks are relevant to a scene.

Get precise contextual targeting at no additional cost

Instantly activate available Deal IDs or request a custom package by
selecting your desired parameters and submitting the form below.

Select an SSP to view available Deal IDs *

Filter by

Emotion

Brand Safety

Genre

Deal Name Segment Deal ID Add to Custom Package Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion Anger $17-$19
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion Anger $15-$17
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion Anger $21-$23
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion Anticipation $17-$19
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion Anticipation $15-$17
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion Anticipation $21-$23
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion Disgust $17-$19
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion Disgust $15-$17
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion Disgust $21-$23
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion Fear $17-$19
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion Fear $15-$17
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion Fear $21-$23
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion Joy $17-$19
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion Joy $15-$17
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion Joy $21-$23
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion Sadness $17-$19
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion Sadness $15-$17
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion Sadness $21-$23
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion Surprise $17-$19
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion Surprise $15-$17
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion Surprise $21-$23
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion Trust $17-$19
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion Trust $15-$17
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion Trust $21-$23
All BrandSafe CategoriesBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe All $17-$19
Safe From Adult & Explicit Sexual ContentContent free from explicit or suggestive sexual language, acts, or other lewd content. Brand Safe Sexuality $17-$19
Safe From Arms & AmmunitionContent free from mention or use of knives, guns, personal weapons, and firearm accessories. Brand Safe Firearms $17-$19
Safe From Crime & Harmful Acts to Individuals, Society & Human Right ViolationsContent free from graphic violence against an individual or group. Brand Safe Violence $17-$19
Safe From Death, Injury, or Military ConflictContent free from human deaths, tragedies, accidents, disasters, self-harm, and military conflict. Brand Safe Death $17-$19
Safe From Debated Sensitive Social IssuesContent free from contemporary social challenges and controversies. Brand Safe Controversial $17-$19
Safe From Hate Speech and Acts of AggressionContent free from negative or harmful comments targeting identity and/or protected classes. Brand Safe Hate Speech $17-$19
Safe From Illegal Drugs, Tobacco, eCigarettes, Vaping, AlcoholContent free from recreational and illegal drugs, paraphernalia, cultivation, head shops, dispensaries, etc. Brand Safe Drugs & Alcohol $17-$19
Safe From Obscenity and ProfanityContent free from obscene or vulgar language. Brand Safe Profanity $17-$19
Action AdventureContent with exciting, fast-paced sequences involving discovery narratives, pursuit, and daring combat scenes. Genre Action Adventure $15-$17
Animation and AnimeContent including animated stories, cartoons, or Japanese animation. Genre Animation and Anime $15-$17
AutomotiveContent centered on cars, trucks, motorcycles, and vehicular culture. Genre Automotive $15-$17
Business and FinanceContent covering financial markets, the economy, or corporate insights. Genre Business and Finance $15-$17
ComedyContent featuring humor. Includes stand-up comedians, sitcoms, and funny movies and TV shows. Genre Comedy $15-$17
CrimeContent featuring criminals, acts of crime, investigations, or the justice system. Includes true and fictional crime-based content. Genre Crime $15-$17
DramaContent depicting realistic, emotional, or conflict-driven narratives. Includes soap operas, movies, and TV shows. Genre Drama $15-$17
DocumentaryContent that presents factual information or real-life stories. Genre Documentary $15-$17
EntertainmentContent intended for light enjoyment. Includes game shows, talk shows, interviews, and popular culture news. Genre Entertainment $15-$17
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre Family Children $15-$17
FantasyContent set in fictional worlds often involving magic, mythical creatures, and legends. Genre Fantasy $15-$17
Food and DrinkContent focusing on culinary arts, recipes, and beverages. Genre Food and Drink $15-$17
Healthy LivingContent that focuses on wellness, nutrition, exercise, and mental health. Genre Healthy Living $15-$17
HolidayContent themed around holidays and festive celebrations. Genre Holiday $15-$17
HorrorContent that evokes fear, dread, and terror through supernatural or psychologically unsettling events. Genre Horror $15-$17
LifestyleContent including fashion, beauty, home and garden, travel, and hobbies. Genre Lifestyle $15-$17
LGBTQContent highlighting stories and issues related to the LGBTQ+ community. Genre LGBTQ $15-$17
MusicContent showcasing musicians and the music industry. Includes concerts, music videos, and artist interviews. Genre Music $15-$17
MysteryContent that investigates unsolved events or enigmatic characters. Genre Mystery $15-$17
NatureContent that explores wildlife, ecosystems, and the natural world. Genre Nature $15-$17
NewsContent reporting on current events, issues, and affairs both local and global. Genre News $15-$17
PoliticsContent covering governance, policies, elections, and political events. Genre Politics $15-$17
Reality TVContent featuring unscripted real-life events, with or without participant competition. Genre Reality TV $15-$17
Religion and SpiritualityContent exploring spiritual beliefs, practices, and religious narratives. Genre Religion $15-$17
RomanceContent featuring love stories and passionate relationships. Genre Romance $15-$17
Science FictionContent with fictional, imaginative, and futuristic ideas loosely based on science or technology. Genre Science Fiction $15-$17
SportsContent featuring athletic games and tournaments, players, and sports-related narratives. Genre Sports $15-$17
Technology and ComputingContent that discusses tech advancements, gadgets, and digital trends. Genre Technology $15-$17
ThrillerContent that builds tension, intrigue, adventure, and suspense. Genre Thriller $15-$17
WesternContent involving the American Wild West, featuring cowboys, pioneers, Native Americans, and frontier life. Genre Western $15-$17
Action Adventure
Animation and Anime
Automotive
Business and Finance
Comedy
Crime
Documentary
Drama
Entertainment
Family Children
Fantasy
Food and Drink
Healthy Living
Holiday
Horror
LGBTQ
Lifestyle
Music
Mystery
Nature
News
Politics
Reality TV
Religion
Romance
Science Fiction
Sports
Technology
Thriller
Western

Filter by

Emotion

BrandSafety

Genre

Deal Name Segment Add to Custom Package Filter Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion Anger $17-$19
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion Anger $15-$17
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion Anger $21-$23
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion Anticipation $17-$19
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion Anticipation $15-$17
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion Anticipation $21-$23
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion Disgust $17-$19
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion Disgust $15-$17
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion Disgust $21-$23
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion Fear $17-$19
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion Fear $15-$17
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion Fear $21-$23
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion Joy $17-$19
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion Joy $15-$17
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion Joy $21-$23
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion Sadness $17-$19
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion Sadness $15-$17
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion Sadness $21-$23
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion Surprise $17-$19
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion Surprise $15-$17
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion Surprise $21-$23
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion Trust $17-$19
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion Trust $15-$17
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion Trust $21-$23
All BrandSafe CategoriesBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe All $17-$19
Safe From Adult & Explicit Sexual ContentContent free from explicit or suggestive sexual language, acts, or other lewd content. Brand Safe Sexuality $17-$19
Safe From Arms & AmmunitionContent free from mention or use of knives, guns, personal weapons, and firearm accessories. Brand Safe Firearms $17-$19
Safe From Crime & Harmful Acts to Individuals, Society & Human Right ViolationsContent free from graphic violence against an individual or group. Brand Safe Violence $17-$19
Safe From Death, Injury, or Military ConflictContent free from human deaths, tragedies, accidents, disasters, self-harm, and military conflict. Brand Safe Death $17-$19
Safe From Debated Sensitive Social IssuesContent free from contemporary social challenges and controversies. Brand Safe Controversial $17-$19
Safe From Hate Speech and Acts of AggressionContent free from negative or harmful comments targeting identity and/or protected classes. Brand Safe Hate Speech $17-$19
Safe From Illegal Drugs, Tobacco, eCigarettes, Vaping, AlcoholContent free from recreational and illegal drugs, paraphernalia, cultivation, head shops, dispensaries, etc. Brand Safe Drugs & Alcohol $17-$19
Safe From Obscenity and ProfanityContent free from obscene or vulgar language. Brand Safe Profanity $17-$19
Action AdventureContent with exciting, fast-paced sequences involving discovery narratives, pursuit, and daring combat scenes. Genre Action Adventure $15-$17
Animation and AnimeContent including animated stories, cartoons, or Japanese animation. Genre Animation and Anime $15-$17
AutomotiveContent centered on cars, trucks, motorcycles, and vehicular culture. Genre Automotive $15-$17
Business and FinanceContent covering financial markets, the economy, or corporate insights. Genre Business and Finance $15-$17
ComedyContent featuring humor. Includes stand-up comedians, sitcoms, and funny movies and TV shows. Genre Comedy $15-$17
CrimeContent featuring criminals, acts of crime, investigations, or the justice system. Includes true and fictional crime-based content. Genre Crime $15-$17
DramaContent depicting realistic, emotional, or conflict-driven narratives. Includes soap operas, movies, and TV shows. Genre Drama $15-$17
DocumentaryContent that presents factual information or real-life stories. Genre Documentary $15-$17
EntertainmentContent intended for light enjoyment. Includes game shows, talk shows, interviews, and popular culture news. Genre Entertainment $15-$17
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre Family Children $15-$17
FantasyContent set in fictional worlds often involving magic, mythical creatures, and legends. Genre Fantasy $15-$17
Food and DrinkContent focusing on culinary arts, recipes, and beverages. Genre Food and Drink $15-$17
Healthy LivingContent that focuses on wellness, nutrition, exercise, and mental health. Genre Healthy Living $15-$17
HolidayContent themed around holidays and festive celebrations. Genre Holiday $15-$17
HorrorContent that evokes fear, dread, and terror through supernatural or psychologically unsettling events. Genre Horror $15-$17
LifestyleContent including fashion, beauty, home and garden, travel, and hobbies. Genre Lifestyle $15-$17
LGBTQContent highlighting stories and issues related to the LGBTQ+ community. Genre LGBTQ $15-$17
MusicContent showcasing musicians and the music industry. Includes concerts, music videos, and artist interviews. Genre Music $15-$17
MysteryContent that investigates unsolved events or enigmatic characters. Genre Mystery $15-$17
NatureContent that explores wildlife, ecosystems, and the natural world. Genre Nature $15-$17
NewsContent reporting on current events, issues, and affairs both local and global. Genre News $15-$17
PoliticsContent covering governance, policies, elections, and political events. Genre Politics $15-$17
Reality TVContent featuring unscripted real-life events, with or without participant competition. Genre Reality TV $15-$17
Religion and SpiritualityContent exploring spiritual beliefs, practices, and religious narratives. Genre Religion $15-$17
RomanceContent featuring love stories and passionate relationships. Genre Romance $15-$17
Science FictionContent with fictional, imaginative, and futuristic ideas loosely based on science or technology. Genre Science Fiction $15-$17
SportsContent featuring athletic games and tournaments, players, and sports-related narratives. Genre Sports $15-$17
Technology and ComputingContent that discusses tech advancements, gadgets, and digital trends. Genre Technology $15-$17
ThrillerContent that builds tension, intrigue, adventure, and suspense. Genre Thriller $15-$17
WesternContent involving the American Wild West, featuring cowboys, pioneers, Native Americans, and frontier life. Genre Western $15-$17

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