See how Media.Monks improved CPE by 200% with GenAI targeting

BrandDiscovery Catalog

Improve engagement and campaign results with impressions that contextually align with your ad creative. BrandDiscovery uses GenAI to analyze CTV programming directly preceding an ad break so you can precisely target Deal IDs based on emotion, genre, and brand safety.

GenAI-powered content analysis

BrandDiscovery uses GenAI for consistent, reliable
categorizations.

Scene-level relevance

Real-time analysis determines segments based on the
scene closest to the ad break.

Nuanced contextual targeting

AI discerns when multiple emotions, genres, and brand safety risks are relevant to a scene.

Get precise contextual targeting at no additional cost

Instantly activate available Deal IDs or request a custom package by
selecting your desired parameters and submitting the form below.

Select an SSP to view available Deal IDs *
Deal Name Segment Deal ID Add to Custom Package Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion $17-$19
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion $15-$17
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion $21-$23
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion $17-$19
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion $15-$17
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion $21-$23
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $17-$19
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $15-$17
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $21-$23
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion $17-$19
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion $15-$17
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion $21-$23
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion $17-$19
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion $15-$17
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion $21-$23
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion $17-$19
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion $15-$17
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion $21-$23
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion $17-$19
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion $15-$17
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion $21-$23
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $17-$19
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $15-$17
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $21-$23
All BrandSafe CategoriesBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe $17-$19
Safe From Death, Injury, or Military ConflictContent free from human deaths, tragedies, accidents, disasters, self-harm, and military conflict. Brand Safe $17-$19
Safe From Hate Speech and Acts of AggressionContent free from negative or harmful comments targeting identity and/or protected classes. Brand Safe $17-$19
Safe From Arms & AmmunitionContent free from mention or use of knives, guns, personal weapons, and firearm accessories. Brand Safe $17-$19
Safe From Illegal Drugs, Tobacco, eCigarettes, Vaping, AlcoholContent free from recreational and illegal drugs, paraphernalia, cultivation, head shops, dispensaries, etc. Brand Safe $17-$19
Safe From Obscenity and ProfanityContent free from obscene or vulgar language. Brand Safe $17-$19
Safe From Adult & Explicit Sexual ContentContent free from explicit or suggestive sexual language, acts, or other lewd content. Brand Safe $17-$19
Safe From Crime & Harmful Acts to Individuals, Society & Human Right ViolationsContent free from graphic violence against an individual or group. Brand Safe $17-$19
Safe From Debated Sensitive Social IssuesContent free from contemporary social challenges and controversies. Brand Safe $17-$19
DramaContent depicting realistic, emotional, or conflict-driven narratives. Includes soap operas, movies, and TV shows. Genre $15-$17
CrimeContent featuring criminals, acts of crime, investigations, or the justice system. Includes true and fictional crime-based content. Genre $15-$17
SportsContent featuring athletic games and tournaments, players, and sports-related narratives. Genre $15-$17
EntertainmentContent intended for light enjoyment. Includes game shows, talk shows, interviews, and popular culture news. Genre $15-$17
Reality TVContent featuring unscripted real-life events, with or without participant competition. Genre $15-$17
ComedyContent featuring humor. Includes stand-up comedians, sitcoms, and funny movies and TV shows. Genre $15-$17
Business and FinanceContent covering financial markets, the economy, or corporate insights. Genre $15-$17
NewsContent reporting on current events, issues, and affairs both local and global. Genre $15-$17
LifestyleContent including fashion, beauty, home and garden, travel, and hobbies. Genre $15-$17
HolidayContent themed around holidays and festive celebrations. Genre $15-$17
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre $15-$17
Science FictionContent with fictional, imaginative, and futuristic ideas loosely based on science or technology. Genre $15-$17
ThrillerContent that builds tension, intrigue, adventure, and suspense. Genre $15-$17
HorrorContent that evokes fear, dread, and terror through supernatural or psychologically unsettling events. Genre $15-$17
Action AdventureContent with exciting, fast-paced sequences involving discovery narratives, pursuit, and daring combat scenes. Genre $15-$17
MysteryContent that investigates unsolved events or enigmatic characters. Genre $15-$17
FantasyContent set in fictional worlds often involving magic, mythical creatures, and legends. Genre $15-$17
RomanceContent featuring love stories and passionate relationships. Genre $15-$17
DocumentaryContent that presents factual information or real-life stories. Genre $15-$17
WesternContent involving the American Wild West, featuring cowboys, pioneers, Native Americans, and frontier life. Genre $15-$17
MusicContent showcasing musicians and the music industry. Includes concerts, music videos, and artist interviews. Genre $15-$17
NatureContent that explores wildlife, ecosystems, and the natural world. Genre $15-$17
Food and DrinkContent focusing on culinary arts, recipes, and beverages. Genre $15-$17
AutomotiveContent centered on cars, trucks, motorcycles, and vehicular culture. Genre $15-$17
Animation and AnimeContent including animated stories, cartoons, or Japanese animation. Genre $15-$17
PoliticsContent covering governance, policies, elections, and political events. Genre $15-$17
Healthy LivingContent that focuses on wellness, nutrition, exercise, and mental health. Genre $15-$17
Technology and ComputingContent that discusses tech advancements, gadgets, and digital trends. Genre $15-$17
Religion and SpiritualityContent exploring spiritual beliefs, practices, and religious narratives. Genre $15-$17
LGBTQContent highlighting stories and issues related to the LGBTQ+ community. Genre $15-$17
Deal Name Segment Add to Custom Package Filter Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion $17-$19
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion $15-$17
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion $21-$23
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion $17-$19
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion $15-$17
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion $21-$23
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $17-$19
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $15-$17
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $21-$23
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion $17-$19
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion $15-$17
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion $21-$23
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion $17-$19
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion $15-$17
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion $21-$23
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion $17-$19
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion $15-$17
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion $21-$23
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion $17-$19
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion $15-$17
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion $21-$23
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $17-$19
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $15-$17
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $21-$23
All BrandSafe CategoriesBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe $17-$19
Safe From Death, Injury, or Military ConflictContent free from human deaths, tragedies, accidents, disasters, self-harm, and military conflict. Brand Safe $17-$19
Safe From Hate Speech and Acts of AggressionContent free from negative or harmful comments targeting identity and/or protected classes. Brand Safe $17-$19
Safe From Arms & AmmunitionContent free from mention or use of knives, guns, personal weapons, and firearm accessories. Brand Safe $17-$19
Safe From Illegal Drugs, Tobacco, eCigarettes, Vaping, AlcoholContent free from recreational and illegal drugs, paraphernalia, cultivation, head shops, dispensaries, etc. Brand Safe $17-$19
Safe From Obscenity and ProfanityContent free from obscene or vulgar language. Brand Safe $17-$19
Safe From Adult & Explicit Sexual ContentContent free from explicit or suggestive sexual language, acts, or other lewd content. Brand Safe $17-$19
Safe From Crime & Harmful Acts to Individuals, Society & Human Right ViolationsContent free from graphic violence against an individual or group. Brand Safe $17-$19
Safe From Debated Sensitive Social IssuesContent free from contemporary social challenges and controversies. Brand Safe $17-$19
DramaContent depicting realistic, emotional, or conflict-driven narratives. Includes soap operas, movies, and TV shows. Genre $15-$17
CrimeContent featuring criminals, acts of crime, investigations, or the justice system. Includes true and fictional crime-based content. Genre $15-$17
SportsContent featuring athletic games and tournaments, players, and sports-related narratives. Genre $15-$17
EntertainmentContent intended for light enjoyment. Includes game shows, talk shows, interviews, and popular culture news. Genre $15-$17
Reality TVContent featuring unscripted real-life events, with or without participant competition. Genre $15-$17
ComedyContent featuring humor. Includes stand-up comedians, sitcoms, and funny movies and TV shows. Genre $15-$17
Business and FinanceContent covering financial markets, the economy, or corporate insights. Genre $15-$17
NewsContent reporting on current events, issues, and affairs both local and global. Genre $15-$17
LifestyleContent including fashion, beauty, home and garden, travel, and hobbies. Genre $15-$17
HolidayContent themed around holidays and festive celebrations. Genre $15-$17
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre $15-$17
Science FictionContent with fictional, imaginative, and futuristic ideas loosely based on science or technology. Genre $15-$17
ThrillerContent that builds tension, intrigue, adventure, and suspense. Genre $15-$17
HorrorContent that evokes fear, dread, and terror through supernatural or psychologically unsettling events. Genre $15-$17
Action AdventureContent with exciting, fast-paced sequences involving discovery narratives, pursuit, and daring combat scenes. Genre $15-$17
MysteryContent that investigates unsolved events or enigmatic characters. Genre $15-$17
FantasyContent set in fictional worlds often involving magic, mythical creatures, and legends. Genre $15-$17
RomanceContent featuring love stories and passionate relationships. Genre $15-$17
DocumentaryContent that presents factual information or real-life stories. Genre $15-$17
WesternContent involving the American Wild West, featuring cowboys, pioneers, Native Americans, and frontier life. Genre $15-$17
MusicContent showcasing musicians and the music industry. Includes concerts, music videos, and artist interviews. Genre $15-$17
NatureContent that explores wildlife, ecosystems, and the natural world. Genre $15-$17
Food and DrinkContent focusing on culinary arts, recipes, and beverages. Genre $15-$17
AutomotiveContent centered on cars, trucks, motorcycles, and vehicular culture. Genre $15-$17
Animation and AnimeContent including animated stories, cartoons, or Japanese animation. Genre $15-$17
PoliticsContent covering governance, policies, elections, and political events. Genre $15-$17
Healthy LivingContent that focuses on wellness, nutrition, exercise, and mental health. Genre $15-$17
Technology and ComputingContent that discusses tech advancements, gadgets, and digital trends. Genre $15-$17
Religion and SpiritualityContent exploring spiritual beliefs, practices, and religious narratives. Genre $15-$17
LGBTQContent highlighting stories and issues related to the LGBTQ+ community. Genre $15-$17
Deal Name Segment Deal ID Add to Custom Package Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion $17-$19
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion $15-$17
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion $21-$23
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion $17-$19
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion $15-$17
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion $21-$23
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $17-$19
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $15-$17
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $21-$23
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion $17-$19
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion $15-$17
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion $21-$23
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion $17-$19
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion $15-$17
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion $21-$23
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion $17-$19
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion $15-$17
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion $21-$23
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion $17-$19
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion $15-$17
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion $21-$23
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $17-$19
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $15-$17
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $21-$23
All BrandSafe CategoriesBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe $17-$19
Death, Injury, or Military ConflictContent free from human deaths, tragedies, accidents, disasters, self-harm, and military conflict. Brand Safe $17-$19
Hate Speech and Acts of AggressionContent free from negative or harmful comments targeting identity and/or protected classes. Brand Safe $17-$19
Arms & AmmunitionContent free from mention or use of knives, guns, personal weapons, and firearm accessories. Brand Safe $17-$19
Illegal Drugs, Tobacco, eCigarettes, Vaping, AlcoholContent free from recreational and illegal drugs, paraphernalia, cultivation, head shops, dispensaries, etc. Brand Safe $17-$19
Obscenity and ProfanityContent free from obscene or vulgar language. Brand Safe $17-$19
Adult & Explicit Sexual ContentContent free from explicit or suggestive sexual language, acts, or other lewd content. Brand Safe $17-$19
Crime & Harmful Acts to Individuals, Society & Human Right ViolationsContent free from graphic violence against an individual or group. Brand Safe $17-$19
Debated Sensitive Social IssuesContent free from contemporary social challenges and controversies. Brand Safe $17-$19
DramaContent depicting realistic, emotional, or conflict-driven narratives. Includes soap operas, movies, and TV shows. Genre $15-$17
CrimeContent featuring criminals, acts of crime, investigations, or the justice system. Includes true and fictional crime-based content. Genre $15-$17
SportsContent featuring athletic games and tournaments, players, and sports-related narratives. Genre $15-$17
EntertainmentContent intended for light enjoyment. Includes game shows, talk shows, interviews, and popular culture news. Genre $15-$17
Reality TVContent featuring unscripted real-life events, with or without participant competition. Genre $15-$17
ComedyContent featuring humor. Includes stand-up comedians, sitcoms, funny movies, and TV shows. Genre $15-$17
Business and FinanceContent covering financial markets, the economy, or corporate insights. Genre $15-$17
NewsContent reporting on current events, issues, and affairs both local and global. Genre $15-$17
LifestyleContent including fashion, beauty, home and garden, travel, and hobbies. Genre $15-$17
HolidayContent themed around holidays and festive celebrations. Genre $15-$17
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre $15-$17
Science FictionContent with fictional, imaginative, and futuristic ideas loosely based on science or technology. Genre $15-$17
ThrillerContent that builds tension, intrigue, adventure, and suspense. Genre $15-$17
HorrorContent that evokes fear, dread, and terror through supernatural or psychologically unsettling events. Genre $15-$17
Action AdventureContent with exciting, fast-paced sequences involving discovery narratives, pursuit, and daring combat scenes. Genre $15-$17
MysteryContent that investigates unsolved events or enigmatic characters. Genre $15-$17
FantasyContent set in fictional worlds often involving magic, mythical creatures, and legends. Genre $15-$17
RomanceContent featuring love stories and passionate relationships. Genre $15-$17
DocumentaryContent that presents factual information or real-life stories. Genre $15-$17
WesternContent involving the American Wild West, featuring cowboys, pioneers, Native Americans, and frontier life. Genre $15-$17
MusicContent showcasing musicians and the music industry. Includes concerts, music videos, and artist interviews. Genre $15-$17
NatureContent that explores wildlife, ecosystems, and the natural world. Genre $15-$17
Food and DrinkContent focusing on culinary arts, recipes, and beverages. Genre $15-$17
AutomotiveContent centered on cars, trucks, motorcycles, and vehicular culture. Genre $15-$17
Animation and AnimeContent including animated stories, cartoons, or Japanese animation. Genre $15-$17
PoliticsContent covering governance, policies, elections, and political events. Genre $15-$17
Healthy LivingContent that focuses on wellness, nutrition, exercise, and mental health. Genre $15-$17
Technology and ComputingContent that discusses tech advancements, gadgets, and digital trends. Genre $15-$17
Religion and SpiritualityContent exploring spiritual beliefs, practices, and religious narratives. Genre $15-$17
LGBTQContent highlighting stories and issues related to the LGBTQ+ community. Genre $15-$17
Deal Name Segment Add to Custom Package Filter Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion $17-$19
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion $15-$17
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion $21-$23
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion $17-$19
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion $15-$17
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion $21-$23
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $17-$19
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $15-$17
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $21-$23
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion $17-$19
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion $15-$17
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion $21-$23
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion $17-$19
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion $15-$17
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion $21-$23
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion $17-$19
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion $15-$17
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion $21-$23
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion $17-$19
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion $15-$17
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion $21-$23
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $17-$19
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $15-$17
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $21-$23
All BrandSafe CategoriesBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe $17-$19
Death, Injury, or Military ConflictContent free from human deaths, tragedies, accidents, disasters, self-harm, and military conflict. Brand Safe $17-$19
Hate Speech and Acts of AggressionContent free from negative or harmful comments targeting identity and/or protected classes. Brand Safe $17-$19
Arms & AmmunitionContent free from mention or use of knives, guns, personal weapons, and firearm accessories. Brand Safe $17-$19
Illegal Drugs, Tobacco, eCigarettes, Vaping, AlcoholContent free from recreational and illegal drugs, paraphernalia, cultivation, head shops, dispensaries, etc. Brand Safe $17-$19
Obscenity and ProfanityContent free from obscene or vulgar language. Brand Safe $17-$19
Adult & Explicit Sexual ContentContent free from explicit or suggestive sexual language, acts, or other lewd content. Brand Safe $17-$19
Crime & Harmful Acts to Individuals, Society & Human Right ViolationsContent free from graphic violence against an individual or group. Brand Safe $17-$19
Debated Sensitive Social IssuesContent free from contemporary social challenges and controversies. Brand Safe $17-$19
DramaContent depicting realistic, emotional, or conflict-driven narratives. Includes soap operas, movies, and TV shows. Genre $15-$17
CrimeContent featuring criminals, acts of crime, investigations, or the justice system. Includes true and fictional crime-based content. Genre $15-$17
SportsContent featuring athletic games and tournaments, players, and sports-related narratives. Genre $15-$17
EntertainmentContent intended for light enjoyment. Includes game shows, talk shows, interviews, and popular culture news. Genre $15-$17
Reality TVContent featuring unscripted real-life events, with or without participant competition. Genre $15-$17
ComedyContent featuring humor. Includes stand-up comedians, sitcoms, funny movies, and TV shows. Genre $15-$17
Business and FinanceContent covering financial markets, the economy, or corporate insights. Genre $15-$17
NewsContent reporting on current events, issues, and affairs both local and global. Genre $15-$17
LifestyleContent including fashion, beauty, home and garden, travel, and hobbies. Genre $15-$17
HolidayContent themed around holidays and festive celebrations. Genre $15-$17
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre $15-$17
Science FictionContent with fictional, imaginative, and futuristic ideas loosely based on science or technology. Genre $15-$17
ThrillerContent that builds tension, intrigue, adventure, and suspense. Genre $15-$17
HorrorContent that evokes fear, dread, and terror through supernatural or psychologically unsettling events. Genre $15-$17
Action AdventureContent with exciting, fast-paced sequences involving discovery narratives, pursuit, and daring combat scenes. Genre $15-$17
MysteryContent that investigates unsolved events or enigmatic characters. Genre $15-$17
FantasyContent set in fictional worlds often involving magic, mythical creatures, and legends. Genre $15-$17
RomanceContent featuring love stories and passionate relationships. Genre $15-$17
DocumentaryContent that presents factual information or real-life stories. Genre $15-$17
WesternContent involving the American Wild West, featuring cowboys, pioneers, Native Americans, and frontier life. Genre $15-$17
MusicContent showcasing musicians and the music industry. Includes concerts, music videos, and artist interviews. Genre $15-$17
NatureContent that explores wildlife, ecosystems, and the natural world. Genre $15-$17
Food and DrinkContent focusing on culinary arts, recipes, and beverages. Genre $15-$17
AutomotiveContent centered on cars, trucks, motorcycles, and vehicular culture. Genre $15-$17
Animation and AnimeContent including animated stories, cartoons, or Japanese animation. Genre $15-$17
PoliticsContent covering governance, policies, elections, and political events. Genre $15-$17
Healthy LivingContent that focuses on wellness, nutrition, exercise, and mental health. Genre $15-$17
Technology and ComputingContent that discusses tech advancements, gadgets, and digital trends. Genre $15-$17
Religion and SpiritualityContent exploring spiritual beliefs, practices, and religious narratives. Genre $15-$17
LGBTQContent highlighting stories and issues related to the LGBTQ+ community. Genre $15-$17
Deal Name Segment Deal ID Add to Custom Package Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion $26+
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion $26+
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion $26+
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion $26+
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion $26+
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion $26+
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $26+
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $26+
Disgust - HighDeal Content displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $26+
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion $26+
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion $26+
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion $26+
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion $26+
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion $26+
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion $26+
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion $26+
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion $26+
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion $26+
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion $26+
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion $26+
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion $26+
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $26+
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $26+
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $26+
Brand SafeBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe $26+
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre $26+
Deal Name Segment Add to Custom Package Filter Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion 000 $26+
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion 000 $26+
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion 000 $26+
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion 000 $26+
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion 000 $26+
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion 000 $26+
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion 000 $26+
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion 000 $26+
Disgust - HighDeal Content displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion 000 $26+
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion 000 $26+
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion 000 $26+
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion 000 $26+
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion 000 $26+
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion 000 $26+
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion 000 $26+
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion 000 $26+
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion 000 $26+
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion 000 $26+
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion 000 $26+
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion 000 $26+
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion 000 $26+
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion 000 $26+
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion 000 $26+
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion 000 $26+
Brand SafeBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe 000 $26+
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre 000 $26+
Deal Name Segment Deal ID Add to Custom Package Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion $26+
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion $26+
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion $26+
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion $26+
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion $26+
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion $26+
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $26+
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $26+
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $26+
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion $26+
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion $26+
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion $26+
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion $26+
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion $26+
Joy - HighContent displaying intense emotion related to happiness and pleasure. Emotion $26+
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion $26+
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion $26+
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion $26+
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion $26+
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion $26+
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion $26+
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $26+
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $26+
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $26+
Brand SafeBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe $26+
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre $26+
Deal Name Segment Add to Custom Package Filter Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion 000 $26+
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion 000 $26+
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion 000 $26+
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion 000 $26+
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion 000 $26+
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion 000 $26+
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion 000 $26+
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion 000 $26+
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion 000 $26+
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion 000 $26+
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion 000 $26+
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion 000 $26+
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion 000 $26+
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion 000 $26+
Joy - HighContent displaying intense emotion related to happiness and pleasure. Emotion 000 $26+
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion 000 $26+
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion 000 $26+
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion 000 $26+
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion 000 $26+
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion 000 $26+
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion 000 $26+
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion 000 $26+
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion 000 $26+
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion 000 $26+
Brand SafeBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe 000 $26+
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre 000 $26+
Deal Name Segment Deal ID Add to Custom Package Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion $26+
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion $26+
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion $26+
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion $26+
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion $26+
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion $26+
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $26+
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $26+
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion $26+
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion $26+
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion $26+
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion $26+
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion $26+
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion $26+
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion $26+
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion $26+
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion $26+
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion $26+
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion $26+
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion $26+
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion $26+
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $26+
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $26+
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion $26+
Brand SafeBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe $26+
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre
Deal Name Segment Add to Custom Package Filter Bid Guidance
Anger - LowContent devoid of or displaying very little emotion related to annoyance, displeasure, or irritation. Emotion 000 $26+
Anger - MediumContent displaying some emotion related to annoyance, displeasure, or irritation. Emotion 000 $26+
Anger - HighContent displaying intense emotion related to annoyance, displeasure, or irritation often expressed as aggressive behavior. Emotion 000 $26+
Anticipation - LowContent devoid of or displaying very little emotion related to the expectancy of an event or occurrence. Emotion 000 $26+
Anticipation - MediumContent displaying some emotion related to the expectancy of an event or occurrence. Emotion 000 $26+
Anticipation - HighContent displaying intense emotion related to the expectancy of an event or occurrence. Emotion 000 $26+
Disgust - LowContent devoid of or displaying very little emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion 000 $26+
Disgust - MediumContent displaying some emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion 000 $26+
Disgust - HighContent displaying intense emotion related to the revulsion to something perceived as offensive or unpleasant. Emotion 000 $26+
Fear - LowContent devoid of or displaying very little emotion related to distress or worry of negative outcomes or impending danger. Emotion 000 $26+
Fear - MediumContent displaying some emotion related to distress or worry of negative outcomes or impending danger. Emotion 000 $26+
Fear - HighContent displaying intense emotion related to distress or worry of negative outcomes or impending danger. Emotion 000 $26+
Joy - LowContent devoid of or displaying very little emotion related to happiness and pleasure. Emotion 000 $26+
Joy - MediumContent displaying some emotion related to happiness and pleasure. Emotion 000 $26+
Joy - High Content displaying intense emotion related to happiness and pleasure. Emotion 000 $26+
Sadness - LowContent devoid of or displaying very little emotion related to sorrow, disappointment, or despair. Emotion 000 $26+
Sadness - MediumContent displaying some emotion related to sorrow, disappointment, or despair. Emotion 000 $26+
Sadness - HighContent displaying intense emotion related to sorrow, disappointment, or despair, often characterized as grief. Emotion 000 $26+
Surprise - LowContent devoid of or displaying very little emotion resulting from a sudden or unexpected event. Emotion 000 $26+
Surprise - MediumContent displaying some emotion resulting from a sudden or unexpected event. Emotion 000 $26+
Surprise - HighContent displaying intense emotion resulting from a sudden or unexpected event, often characterized as amazement. Emotion 000 $26+
Trust - LowContent devoid of or displaying very little emotion related to confidence in the reliability of something or truthfulness of someone. Emotion 000 $26+
Trust - MediumContent displaying some emotion related to confidence in the reliability of something or truthfulness of someone. Emotion 000 $26+
Trust - HighContent displaying intense emotion related to confidence in the reliability of something or truthfulness of someone. Emotion 000 $26+
Brand SafeBrandSafe Deal ID contains all brand safety segments, combined with AND. Brand Safe 000 $26+
Family ChildrenContent created for family viewing that does not include any unsafe instances in the brand safe segments. Genre 000

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