Customer Success: Scripps boosts ROAS for their FAST channels

FAST & AVOD PUBLISHERS

Maximize app and channel monetization

The key to earning more revenue from your ad real estate is tapping into strategic levers to increase fill, boost CPMs, and unlock profitable growth.

Increase fill rates

Access to premium advertisers through diversified demand sources heightens competition for your ad real estate

Increase fill rates

Access to premium advertisers through diversified demand sources heightens competition for your ad real estate

AdPool connects you to Wurl’s leading network of differentiated demand with a fixed CPM floor so you can optimize earnings without lowering inventory value.

Create a Winning Monetization Strategy

Wurl simplifies your path to better CTV monetization

Achieve higher ad yield

Small details in your ad settings can increase the value of your CTV inventory.

Unlock differentiated demand

Unique demand sources, beyond typical SSPs and DSPs, offer a competitive advantage that enables you to maximize revenue potential.

Empower advertiser addressability

Addressable inventory commands higher ad yield by providing performance-minded marketers the metadata needed to target and measure accurately.

Wurl provides exclusive access to mobile performance marketers through the AppLovin Network, representing more than $3.5B in annual ad spend.

Retain more ad revenue

Keep more of what you earn with shorter supply paths. As the world leader in powering FAST core technology, Wurl’s direct programmatic and DSP connections reduce intermediary fees.

Optimize your ad
monetization strategy

Every available impression can be sold at the highest attainable price when you fine-tune your waterfall.

Optimize your ad
monetization strategy

Every available impression can be sold at the highest attainable price when you fine-tune your waterfall.

Get started quickly

A simple VAST tag integration enables instant monetization.

Monitor advertising revenue

AdPool empowers data-driven optimizations with insights into impressions, fill rate, and total revenue.

Access to expert support

Wurl’s Ad Ops team is ready to provide personalized support to ensure your strategy is set up for success.

Grow your ad inventory

Ad revenue depends on the number of engaged viewers watching your content. The more engaged viewers the more ad inventory. Create a flywheel of growth by reinvesting ad revenue in advertising tools that deliver high HOV users.

Grow your ad inventory

Ad revenue depends on the number of engaged viewers watching your content. The more engaged viewers the more ad inventory. Create a flywheel of growth by reinvesting ad revenue in advertising tools that deliver high HOV users.

ContentDiscovery is an industry-leading AI-powered advertising solution for CTV capable of optimizing campaigns to target highly engaged viewers who will deliver on your ad revenue goals.

Increase your ad revenue potential