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FAST (Free Ad-supported Streaming TV)

What is FAST?

Free Ad-supported Streaming TV (FAST) is a streaming model that allows viewers to watch TV shows, movies, and other video content for free in exchange for viewing ads.

A prime example of a FAST app is an ad-supported streaming service like Pluto TV or Samsung TV Plus. These platforms feature an array of channels that deliver content continuously in a linear fashion. Viewers can choose a channel and watch content in real time, similar to traditional TV. The key distinction is that FAST channels are exclusively streamed over the internet and are freely accessible, with satellite or cable subscription.

In recent years, there has been a significant rise in FAST channels. This is due to a number of factors, including the lowering cost of smart TVs and the widespread availability of high-speed internet connections.

How is FAST different from AVOD?

Although both FAST and AVOD offer free, ad-supported content, there is a key difference between the two. AVOD platforms primarily provide on-demand content, often with an extensive library of movies, TV shows, and original programming. In contrast, FAST channels follow a pre-scheduled programming format, where viewers must tune in at a specific time to watch a specific show. This makes FAST very similar to traditional linear TV, but it’s delivered via the internet and streaming rather than through cable.

What are examples of FAST channels?

There are several examples of FAST channels in the streaming industry:

How are FAST channels created & launched?

FAST channels require content licensing, channel management, and distribution strategies to get up and running. Generally, the process involves:

  1. Content Acquisition: Licensing deals are negotiated with studios, production companies, and distributors to secure a catalog of content for the FAST channel.
  2. Ad Integration: Advertisements are integrated into the content using ad-serving technologies, allowing for targeted and relevant ads.
  3. Content Management, Scheduling, and Delivery: The content is stored and managed on cloud-based platforms, and programming is scheduled against the clock.
  4. Distribution and Promotion: FAST channels are launched on various streaming platforms. Promotional campaigns are launched to increase awareness of the new FAST channel and to attract viewers.

By following these steps, content companies and streamers can create and launch FAST channels, offering free ad-supported content to their target audience.

Learn more about launching your own FAST channel with Wurl’s in-house solution – Global FAST Pass! Our team of experts has helped launch hundreds of channels worldwide, serving billions of impressions to an ever-growing audience.

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