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What is Syndication?

Syndication involves the licensing and distribution of video content to various channels or streaming platforms, allowing content creators to expand their audience reach. Publishers and streamers engage in negotiations to establish licensing terms, covering aspects like the duration of content availability, the geographical regions where it will be accessible, as well as the monetization and revenue-sharing strategy.

For FAST, syndication entails sub-licensing channels to streamers via a distribution platform, such as Global FAST Pass. Under this model, content companies establish syndication agreements with the distribution platform for each channel they wish to syndicate. This enables them to distribute content across various streamers without the need to manage individual contracts with each one.

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