AVOD (Advertising-based Video On Demand)

What is AVOD?

AVOD, short for Ad-Supported Video on Demand, is a service model for Video on Demand (VOD) where viewers enjoy free access to content in exchange for viewing advertisements. These ads are seamlessly integrated before, during, or after the video playback, enabling content providers to generate revenue through advertising rather than relying on subscription or pay-per-view fees.

What are examples of AVOD platforms?

Paramount’s Pluto TV, Fox-owned Tubi, and the Roku Channel are among today’s biggest AVOD platforms. The most widely known and internationally recognized AVOD platform is YouTube. Although YouTube has incorporated subscription models for ad-free viewing and exclusive content, most of its offerings remain freely accessible, with advertisers constituting the platform’s primary revenue stream.