Performance Marketing

What is Performance Marketing?

Performance marketing is a targeted marketing strategy aimed at achieving specific, measurable results aligned with a company’s business objectives. Performance marketing channels usually allow advertisers to pay based on performance metrics like clicks, installs, or sales. These channels also come with tools for reporting, allowing advertisers to fine-tune their campaigns for optimal Return On Investment (ROI) and Return On Ad Spend (ROAS).

Performance Marketing in the CTV industry

Performance TV advertising unites television’s extensive reach with the precise targeting, measurement, and attribution capabilities familiar to advertisers from digital channels.

By leveraging performance CTV marketing, advertisers can benefit from:

• Measurable Results: Advertisers can track various performance indicators, such as reach, impressions, clicks, app installs, subscriptions, video completion rates, and more.
• Targeted and Relevant Ads: Advertisers can serve highly targeted ads to specific audiences based on user data, preferences, and behavior. These targeting capabilities help ensure that ads are relevant to viewers, increasing the likelihood of engagement and conversions.
• Cost-Effectiveness: Advertisers only pay for measurable actions, such as clicks or conversions, instead of ad impressions. This pay-for-performance model reduces wasteful spending on ads that don’t yield desired results.
• Attribution and Analytics: Advertisers can track user journeys, identify touchpoints that drive conversions, and assess the overall impact of CTV ads on their marketing funnel.
• Optimization and A/B Testing: Advertisers can A/B test creatives, targeting parameters, and delivery strategies to refine their campaigns and maximize performance.

To get your performance marketing campaigns up and running on CTV, check out ContentDiscovery and contact our team for a demo.