Emotional resonance drove 40% increase in QSR visits for PMG

Performance Marketing

What is Performance Marketing?

Performance marketing is a targeted marketing strategy aimed at achieving specific, measurable results aligned with a company’s business objectives. Performance marketing channels usually allow advertisers to pay based on performance metrics like clicks, installs, or sales. These channels also come with tools for reporting, allowing advertisers to fine-tune their campaigns for optimal Return On Investment (ROI) and Return On Ad Spend (ROAS).

Performance Marketing in the CTV industry

Performance TV advertising unites television’s extensive reach with the precise targeting, measurement, and attribution capabilities familiar to advertisers from digital channels.

By leveraging performance CTV marketing, advertisers can benefit from:

To get your performance marketing campaigns up and running on CTV, check out ContentDiscovery and contact our team for a demo.

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