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Unlock more value from every stream

AdPool provides a suite of solutions to optimize your streaming ad yield and introduce incremental revenue opportunities, while also keeping the viewing experience front and center.
Discover how

What can your team do with AdPool?

Capture incremental programmatic demand

AdPool helps publishers increase the value of their supply with AI-powered solutions that enrich their bidstream signals and unlock exclusive demand.

Strengthen your sales suite with scene-level targeting

Improve campaign outcomes and transform ordinary supply into high-value and brand-safe moments with precise contextual targeting.

Expand your inventory with in-stream ads

Monetize programming and meet industry demand for next-gen ad experiences with innovative units that engage and retain viewers.

“We’ve really seen Wurl continue to grow just by expanding the advertiser pool and diversity quarter over quarter. We see the same advertisers coming back with larger budgets, and we see a whole new category of advertisers that we haven’t engaged with previously.”
Miles Fisher
Sr Director of Strategic Advertising Partnerships

Solutions for publishers

Unique demand
Optimize your ad fill with incremental demand
Gain exclusive access to AppLovin Network demand
Extend your monetization strategy beyond traditional DSP and SSP demand. Wurl offers exclusive access to the AppLovin Network (Axon) which manages billions of dollars in annual ad spend for mobile and e-commerce performance marketers.
Capture contextual demand from Wurl and partners
Tap into growing demand for precise contextual targeting. AdPool enhances publisher metadata using AI to turn content signals into targetable contextual segments sold through a variety of data partners and DSPs.
SCENE-LEVEL FOR PUBLISHERS
Upgrade your sales suite with scene-level targeting
Turn standard inventory into premium, context-rich packages that drive stronger advertiser results. Wurl’s tech enriches ad tags with 70+ scene-level attributes, giving your sales team more powerful ways to package and sell inventory—no engineering lift required.
Innovative ad formats
Create new, premium inventory beyond the break
Wurl’s integration with Transmit makes it easy to add innovative in-stream ad units and connect with advertiser demand. Elegant, non-disruptive formats—like L-bar, overlay, and picture-in-picture—keep viewers engaged while unlocking incremental, high-value impressions that complement your traditional ad breaks.

Maximize your ad yield

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Further reading on AdPool

Wurl Illustrative Image Frequently asked questions

How does Wurl help publishers monetize their supply?

AdPool helps publishers grow revenue through both direct deals and programmatic demand from DSPs, SSPs, and ad exchanges.

On the direct side, publishers can enhance their sales offerings by applying scene-level targeting to their own PMPs, making inventory more valuable and easier to package. 

On the programmatic side, AdPool maximizes ad yield by connecting publishers to a robust demand marketplace—including two exclusive demand sources:

  • AppLovin Network, representing over $10 billion in annual ad spend from mobile performance marketers.
  • Wurl Advertising, direct programmatic demand to Wurl from data partners and advertisers, leveraging our proprietary scene-level contextual targeting and innovative ad units.

By strengthening direct deals and unlocking differentiated programmatic demand, AdPool helps publishers increase fill rates and generate more revenue from every impression.

What are the benefits of monetizing ad breaks with programmatic ads?

Connecting to programmatic demand sources gives CTV publishers access to immediate scale and the potential for higher ad yield by opening their inventory up to an expanded network of real-time buyers. With AdPool, publishers can tap into Wurl’s network of strategic programmatic demand, as well as exclusive, differentiated demand through AppLovin and Wurl Advertising, to maximize total revenue potential.

How do I start monetizing my CTV app or channel?

Getting started with AdPool is easy. To access premium demand—including exclusive inventory from AppLovin (Axon) and Wurl Advertising, reach out to our team.

With an integration via VAST tag or SpringServe’s DirectConnect, you’ll be set to boost fill rates and maximize revenue for your CTV app or channel.

How much revenue can you generate from CTV ads?

CTV ad revenue varies based on factors like viewer engagement, geography, metadata quality, ad formats, and overall monetization strategy. Publishers using AdPool, however, consistently see stronger results. For example, Cineverse achieved up to a 20% lift in fill rates by tapping into AdPool’s differentiated, high-value programmatic demand.

Publishers are also seeing meaningful incremental gains from in-stream ad formats. As Jesse Janson of Janson Media shared, these units have driven an “increase in revenue that has been stronger, in some instances, than our traditional “within the pod” monetization.”

How can I improve my CTV ad fill rate?

Improving your CTV ad fill rate starts with increasing the number and quality of demand sources bidding on your inventory—and making sure your supply is fully optimized to receive those bids. 

With AdPool, publishers can improve fill rates by: 

  • Connecting to a broad network of demand partners, including dozens of top DSPs, direct advertisers, ensuring more competition for every impression.
  • Passing all required macros and metadata, so your inventory is fully addressable and eligible for targeting—resulting in higher bid density and fewer missed opportunities.
  • Unlocking exclusive demand through AppLovin (Axon) and Wurl Advertising, bringing incremental, high-intent buyers that most monetization platforms can’t access.
  • Leaning on expert support from Wurl’s Ad Ops team, who can help fine-tune your setup and troubleshoot any fill-related issues in real time.
How is AdPool different from other CTV monetization platforms?

Unlike traditional CTV SSPs, AdPool offers a suite of solutions for improving overall ad yield – both through direct and programmatic channels. Wurl’s content-centric approach helps publishers maximize the value of their inventory using scene-level contextual signals—without requiring any additional engineering work. In addition to driving more revenue from contextual advertisers, Wurl unlocks exclusive access to $10B+ in unique mobile performance marketing demand via AppLovin (Axon), premium direct partnerships, and industry-leading net 15 payment terms​. Our platform is designed to maximize revenue without devaluing your inventory and is backed by 24/7 global support.

What’s the future of CTV ad monetization in 2026 and beyond?

CTV ad spend is expected to surpass $40 billion globally by 2027 and the shift toward ad-supported models (FAST, AVOD) continues to accelerate. The future is about premium inventory, granular data signals, efficient programmatic buying, and access to exclusive, differentiated demand. With solutions like AdPool that offer data-driven yield optimization, innovative ad formats, and unique buyer access, publishers are positioned to thrive as CTV’s next phase of growth unfolds.