Season

What is a Season?

In the TV and streaming industry, a season refers to a set of episodes from the same series, usually produced and recorded in the same time period. Seasons are often numbered (like “Season 1” or “Season 2”) and help organize content into clearly defined groups.

A season typically follows a theme, storyline, or creative arc. This structure makes it easier for viewers to watch in order and helps content platforms manage and present shows in a consistent way.

Seasons in the Wurl Platform

On the Wurl platform, every episode must belong to a season. This internal structure ensures that content is organized and managed effectively. Even if a series only includes a few episodes, Wurl still groups them into a season for consistency across its workflows.

This season-based organization supports accurate metadata, playback, and scheduling — especially important when distributing to a variety of Connected TV (CTV) platforms.

How Seasons Appear in Outbound Feeds

While Wurl uses seasons internally, outbound feeds delivered to streaming platforms associate episodes directly with a series, not a season. This reflects how many CTV platforms display content: focusing on the series level for browsing, playback, and promotion.

This difference in structure is intentional. It allows Wurl to support flexible distribution while meeting the specific content requirements of each platform.

Why the Term “Season” Matters

“Season” is a standard term across TV and streaming that helps organize episodic content. In production, a season typically refers to episodes filmed and edited together, often within the same budget cycle or creative phase.

For platforms and publishers, seasons:

• Maintain order and clarity in large episode libraries
• Support efficient content management and versioning
• Enable better control over release schedules and monetization

In the streaming ecosystem, seasons remain a critical part of how shows are built, delivered, and experienced — even if viewers ultimately navigate content at the series level.