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Transactional Video on Demand (TVOD)

What is TVOD?

TVOD, also known as pay-per-view, enables viewers to access specific content for a one-time fee. This model is commonly used for recently released movies or special events. An example of a TVOD platform is Amazon Prime Video—users who don’t pay for a Prime subscription can rent or purchase content for a one-time fee.

How does TVOD work?

Here’s how TVOD typically works:

Content Selection: Users browse a platform or service that offers TVOD. They select a specific piece of content they want to watch, such as a movie or TV show.

Payment: Before gaining access to the selected content, users are prompted to make a payment. This payment can be a one-time fee to rent the content for a limited period or to purchase it outright.

Access Period: Once the payment is made, users are granted access to the content for a specified period. In the case of a rental, this period is typically limited (e.g., 48 hours), after which access expires.

Viewing Options: Users can usually choose how they want to view the content. This might include options like streaming the content immediately or downloading it for offline viewing.

Digital Rights Management (DRM): To prevent unauthorized distribution and copying, TVOD platforms often implement DRM technologies. DRM ensures that the content can only be accessed by the user who paid for it and on authorized devices.

Quality and Compatibility: TVOD services typically provide content in high-quality formats. Users can enjoy the content on a variety of devices, including smart TVs, computers, tablets, and smartphones.

Revenue Distribution: The revenue generated from TVOD transactions is often shared between the content provider, the platform or service hosting the content, and any other relevant stakeholders.

How is TVOD used?

TVOD is commonly used for new releases, premium content, or special events where users are willing to pay for immediate access to specific titles. It provides a flexible and on-demand viewing experience without requiring a subscription commitment, making it suitable for users who prefer a pay-as-you-go model for accessing premium content.

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