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What is an impression?

An impression refers to a metric that measures the number of times a particular ad is viewed by users. An impression is counted each time an ad is displayed on a viewer’s screen, regardless of whether the viewer engages with or clicks on the ad. It is a fundamental metric used to assess the reach and exposure of an advertisement in the CTV space.

Why are Impressions an important measurement metric?

In CTV advertising, impressions are crucial for advertisers and marketers to evaluate the performance and effectiveness of their campaigns. The goal is often to maximize the number of impressions to ensure that the ad reaches a broader audience and increases brand visibility. Advertisers may analyze impression data to understand how many unique viewers have been exposed to their ads and to optimize their strategies for better targeting and engagement.

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