Streamer

What is a streamer in the CTV context?

A streamer is a content provider or platform that delivers video programming over the internet, directly to viewers’ television screens via Connected TV (CTV) or mobile devices. Streamers range from traditional media companies to digital-first platforms, distributing content across services like Samsung TV Plus, Roku Channel, LG Channels, and Vizio WatchFree+, as well as subscription-based platforms such as Disney+, HBO Max, and Hulu.

What are the types of streamers in the CTV landscape?

Streamers operate under various business models, including Free Ad-Supported Television (FAST), Advertising-Based Video on Demand (AVOD), and Subscription Video on Demand (SVOD). Each type caters to different viewer preferences and monetization strategies.

FAST Channel Providers

Free Ad-Supported Television (FAST) streamers offer scheduled, linear programming similar to traditional cable TV but delivered over the internet. Examples include:

• Samsung TV Plus
• The Roku Channel
• Pluto TV
• Vizio WatchFree+
• LG Channels

AVOD Services

Advertising-Based Video On Demand (AVOD) streamers provide on-demand content that is free to watch but supported by ads. Examples include:

• Tubi
• Crackle
• Freevee
• Peacock (ad-supported tier)

SVOD Platforms

Subscription Video On Demand (SVOD) streamers offer ad-free access to content for a monthly or annual fee. Examples include:

• Netflix
• Disney+
• HBO Max
• Amazon Prime Video
• Apple TV+

What are the key functions of streamers?

Streamers play a pivotal role in the digital video ecosystem, handling content distribution, monetization, and technology infrastructure.

Content Distribution

Streamers act as intermediaries between content creators and viewers by:

• Aggregating and curating content from multiple sources
• Managing content delivery infrastructure
• Ensuring high-quality streaming experiences
• Handling user authentication and access controls

Monetization

Streamers generate revenue through various models, including:

• Advertising revenue from targeted ad placements
• Subscription fees for premium, ad-free access
• Hybrid models combining ads and subscriptions
• Transaction-based revenue, such as pay-per-view or premium content purchases

Technology Infrastructure

Modern streamers rely on advanced technology stacks, including:

• Content Delivery Networks (CDNs) for efficient video streaming
• Video encoding and transcoding to optimize content for different devices
• Digital Rights Management (DRM) systems to protect licensed content
• Analytics and user behavior tracking to enhance viewer engagement
• Advertising technology integration for programmatic ad placement

How do streamers impact the business landscape?

Streamers have transformed the television and digital media industry by:

• Providing flexible viewing options that cater to on-demand consumption
• Creating new revenue streams for content creators and rights holders
• Enabling targeted advertising with data-driven precision
• Facilitating global content distribution across multiple platforms
• Driving innovation in content delivery through advanced streaming technology

Driving innovation in content delivery through advanced streaming technology
As the streaming industry continues to evolve, streamers are at the forefront of shaping the future of television, offering greater choice, accessibility, and monetization opportunities for both audiences and content providers.