Campaign Manager 360

What is Campaign Manager 360?

Campaign Manager 360 is Google’s web-based ad management system used by advertisers and agencies to plan, serve, track, and report on digital ad campaigns. It plays a key role in coordinating ad delivery across multiple channels, including display, video, and connected TV (CTV).

As part of Google Marketing Platform, Campaign Manager 360 helps teams streamline campaign workflows, centralize creative assets, and gain insights into ad performance—all in one platform.

How Campaign Manager 360 Works

Campaign Manager 360 manages the full lifecycle of a digital advertising campaign. It allows users to set up ad placements, schedule creative rotations, and measure results using robust tracking tools. It supports ad serving on both websites and streaming platforms, enabling consistent reporting across devices.

In streaming TV environments, Campaign Manager 360 can work alongside video ad servers and demand-side platforms (DSPs) to deliver targeted, measurable campaigns on FAST and AVOD platforms.

Key Features of Campaign Manager 360

Campaign Manager 360 offers a range of tools for digital ad operations, including:

• Centralized ad trafficking and creative management
• Detailed impression and click tracking
• Cross-channel conversion reporting
• Advanced tools for audience segmentation and frequency capping
• Integration with other Google tools, like Display & Video 360 and Google Analytics

These features help advertisers optimize ad performance and ensure campaigns reach the right audience at the right time.

Role in Streaming TV Advertising

For advertisers running campaigns on streaming TV platforms, Campaign Manager 360 provides visibility into performance and reach. It can track views across CTV devices and provide attribution insights that help brands understand how ads drive engagement.

Publishers and platforms that support Campaign Manager 360 tags can also offer more flexible measurement and reporting options to their ad buyers.

Wurl’s Place in the Ecosystem

Wurl connects publishers to premium advertising partners and platforms — including those using Campaign Manager 360. By connecting to systems like Campaign Manager 360, Wurl helps publishers maximize ad revenue while ensuring that campaigns are accurately tracked and optimized.

Conclusion

Campaign Manager 360 is a powerful ad management tool that supports complex, multi-platform campaigns—making it easier for brands to reach audiences across the web and streaming TV. Its tracking and reporting tools are essential for advertisers who want full visibility into campaign impact, from display ads to video impressions on connected TVs.