Customer Success: Scripps boosts ROAS for their FAST channels

Candlelight Media Group Achieves 4.5x Increase in HOV with Global FAST Pass

The Problem

Candlelight Media Group, home to wholesome entertainment channels SparkTV as well as  Sparkle Movies in the United Kingdom, was looking for a partner to help increase its global footprint and distribute its films across streaming platforms. Additionally, the team at Candlelight Media Group wanted to increase viewership and fully monetize the company’s entertainment.  

The Solution

Wurl quickly set Candlelight Media Group up with Wurl’s award-winning Global Fast Pass (GFP) solution – the world’s largest Free Ad-supported Streaming TV (FAST) network – that helps content companies host, schedule, and distribute their video programming across hundreds of global streaming platforms.

Wurl’s simple pricing model and advanced data reporting capabilities helped Candlelight Media Group rapidly go live on the Wurl platform to reach global markets the company previously had not been able to access. As a result, Candlelight Media Group’s SparkTV and Sparkle Movies channels have seen tremendous increased viewership of their content across the US, Canada, the UK, Mexico, and Brazil.

Beyond achieving impressive results through Wurl’s solutions, what has made the partnership with Candlelight Media Group so successful is the above-and-beyond support the business has experienced from Wurl’s customer service team.

The Success

Within the first six months of joining Wurl, Candlelight Media Group saw fantastic growth:

4.5X

Increase in HOV

4X

Increase in impressions

“Wurl’s support team is top-notch,” said Jennifer Brough, VP of Sales and Operations, Candlelight Media Group. “Their team is quick to respond, it never feels like they are reading from a script, and they always get to the root of the issue. We look forward to growing our partnership as we expand to new markets and platforms this year.” 

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