Emotional resonance drove 40% increase in QSR visits for PMG

Wurl Teams Up with iHeartMedia to Help Deliver FAST Channels in the U.S.

Wurl has teamed up with iHeartMedia to help deliver and facilitate monetization for a lineup of iHeartRadio FAST music channels on XUMO in the United States. Users can now tune to XUMO’s live channel guide to find five genre-based iHeartRadio channels including iHeartCountry, iHeart90s, iHeart Alternative Radio, iHeartRadio The Beat, and iHeartRadio Latino Hits.

This marks iHeartRadio’s second AVOD platform launch of ad-supported music channels. The audio and streaming music service also has eight Wurl-powered FAST channels on The Roku Channel, which was the first-ever launch of linear audio channels from a major music service on an AVOD platform. As with The Roku Channel, iHeart’s ad-supported channels on XUMO feature imagery to complement and enhance the audio experience.

 “Music is an integral part of any entertainment package, and iHeartMedia is a powerhouse in this field for the U.S.,” said Craig Heiting, SVP Worldwide Sales at Wurl.  “iHeart is a significant addition to FAST channel offerings and Wurl is very excited to help expand their distribution footprint, drive new audiences to their audio content, and build new paths to monetization.”

Get news and updates from Wurl