Just announced: ContentDiscovery brings performance marketing to CTV

Wurl Partners with Kevin Hart’s Laugh Out Loud to Distribute LOL! Networks

Tyler Champley - March 11th 2022

Wurl has partnered with Kevin Hart’s Laugh Out Loud Productions to provide distribution and monetization services for LOL! Network channels across CTV and FAST platforms. By tapping into Wurl’s industry-leading services, Laugh Out Loud will aggressively expand its portfolio of FAST channels in the US and globally across 2022.

Founded in 2017, LOL! Network produces live broadcasts, special events, stand-up specials, original scripted and unscripted series. Comedy meets culture as the network’s lineup of next-level comedy includes all seven seasons of the ground-breaking stand-up series Def Comedy Jam, Kevin Hart’s sports-interview show, Cold As Balls, plus over 30 hours of original stand-up, and more.

“Laugh Out Loud creates diverse, relevant and innovative entertainment at the intersection of comedy and culture. Whether producing Olympic Highlights with Kevin Hart and Snoop Dogg or partnering with Sundance to support emerging Black female writers, they are building a powerhouse global brand that amplifies emerging comedic voices of color,” commented Dave Bernath, Director of Business Development, Wurl. “Laugh Out Loud came to Wurl wanting more control of their FAST (free ad-supported TV) business, and our suite of services will turbo charge their growth on a global basis.”

LOL! Network can be streamed on Pluto TV, Xumo, Peacock, TiVo, Redbox, and The Roku Channel.