See how Media.Monks improved CPE by 200% with GenAI targeting


Discoverability, Viewership, and ROAS for Growth

Performance-based insights enable streamers to connect efficiently with high-value viewers.

Top Challenges for Streamers

Acquiring, engaging, and retaining viewers

Hyper-competitive market

Vast choices for content from a variety of apps and channels make it difficult for streamers to break through the noise.

High churn

Audience fatigue, driven by an inability to find interesting content, results in low engagement and cancellations. 

Limited data

A fragmented ecosystem without standardized measurement and attribution makes it difficult to prove ROAS.

A modern approach to discoverability can drive new value for streamers. Wurl uses AI to introduce high-value viewers to content they will want to watch.

“58% of respondents believe that ensuring content is visible and discoverable is a ‘very significant challenge’.”

Digital TV Europe survey of 130+ FAST industry executives

See how Wurl can help grow your streaming business

Wurl delivers performance marketing for CTV

Precise Targeting

Performance-based viewer acquisition

Wurl uncovers complex data trends that help you promote your content to the right viewers across CTV, mobile, and desktop. These insights enable you to set, measure, and meet your goals. 

Increased Efficiency

AI-optimized campaigns

Set your performance terms based on profitability indicators, including CPI, CPT, and CPP for SVOD and AVOD – or ROAS for FAST. Your campaign adjusts automatically to achieve your marketing goals.  

Design Effectiveness

Creative performance insights

Wurl offers unique creative reporting available to track individual assets’ impact on driving KPIs, such as Paid Subscribers, Ad ROAS, and Trials. Hone your message to resonate with each target audience.

Industry Expertise

Managed services and support

Industry growth experts partner with clients to set up and optimize campaigns for down-funnel goals. Wurl’s support team is also available 24/7 to help customers around the world.

Wurl Product Suite

A powerful, integrated platform for CTV advertising, marketing, and distribution

Wurl AdPool

Advanced CTV ad monetization

Wurl Content Discovery

AI-powered performance marketing for CTV

Wurl Perform

CTV distribution & ad management

Wurl Logo

Connect with your high-value viewers