ADVERTISERS & DSPS

CTV ads that reach more, waste less, and perform better

To deliver effective CTV campaigns, advertisers are turning to smarter, scalable ways to reach audiences during high-impact moments.

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Drive outcomes with consistent, enriched bidstream data

Maximize your campaign performance (and budget) by utilizing a direct supply source with automated, pre-bid optimization tools.

Focus on reliable, scalable ad supply

Engaging your desired audience without compromising quality requires precision targeting across a large pool of inventory.

With over 95 billion monthly ad impressions, Wurl offers advertisers access to a scalable source of fully standardized CTV inventory.

Prioritize data quality

Inconsistent data standards and lack of transparency in CTV can make it challenging to run targetable, scalable programmatic campaigns.

Wurl integrates directly with publishers at the content level to uphold industry best practices and stringent requirements around signal standardization–delivering transparency and programmatic efficiency.

Take advantage of the newest performance signal

Contextual targeting helps advertisers align their ads with relevant content, even when show or channel details are unavailable in the bidstream.

Wurl also provides AI-powered scene-level insights into the content immediately before the ad pod, allowing advertisers to target the most impactful moments.

A centralized solution for precise targeting

Wurl offers direct connectivity and support for multiple ID solutions, giving advertisers scalable reach and flexible targeting via Wurl’s BrandDiscovery and IRIS-enabled™ segments.

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Get closer to supply

Streaming Content starts with Wurl

Wurl powers content programming, distribution, and ad insertion for streaming’s top publishers, giving advertisers direct access to premium content.

Our access unlocks programmatic efficiency

Direct integrations with publishers and demand side platforms reduces supply hops and offers improved QPS controls.

We enable smarter ad delivery

As the technology behind publisher ad insertion, we enable smarter ad delivery with better data, custom formats, and scene-level targeting.

Right place, right time

Wurl’s curated packages ensure your programmatic CTV campaign runs across inventory that best aligns with the KPIs of your campaign. We provide streamlined access to premium inventory, layered with proprietary data-targeting proven to optimize viewer attention and impact.

CTV ads that reach more, waste less, and perform better

Drive outcomes with consistent, enriched bidstream data

Focus on reliable, scalable ad supply

Prioritize data quality

Take advantage of the newest performance signal

A centralized solution for precise targeting

Harnessing SSPs in CTV: insights for effective media buying

Q&A with Ria Madrid: BrandDiscovery offers a unique opportunity for SSPs and DSPs

Right viewer, right time: the benefits of scene-level targeting on CTV