Video producers flock to Wurl Network for unmatched ad revenue, pushing channel count to more than 700
PALO ALTO, Calif. – February 17, 2021 – Wurl, the leading provider of streaming video distribution and advertising services for connected TV (CTV), today announced that its growth continued to accelerate through Q4 of 2020, wrapping up an exceptional year for the company. Consequently, Wurl Network customers experienced record advertising revenue gains in 2020 as they launched hundreds of new channels across a growing roster of global video service platforms.
Key distribution and monetization metrics across the Wurl Network increased steadily through the last quarter of 2020, driving extraordinary year-over-year growth:
“Wurl’s growth is a testament to the increasing popularity of connected TV viewing, the strength of the free ad-supported streaming TV model and the outstanding support of the team at Wurl,” said Mike O’Donnell, Chief Revenue Officer, Platform Business at VIZIO.
“As the fastest growing CTV network over the past 12 months – in terms of both distribution and monetization – the success of the Wurl Network has proven the appeal and viability of ad-supported linear streaming,” said Wurl CEO, Sean Doherty. “With our expanding reach and unmatched ability to generate revenue for our customers, we expect top-tier studios from around the world to continue to turn to Wurl as their streaming TV partner.”
Wurl operates the market-leading Wurl Network, interconnecting over 700 streaming channels from the world’s top video producers with the top video distribution services in 15 countries. The Wurl Network helps leading studios such as A+E Networks, AMC Networks, Bloomberg and Reuters, deliver content to the biggest video services, including Amazon IMDb TV, Roku, Samsung TV Plus, Sling, Twitch and VIZIO, while maximizing monetization. Reaching over 200 million connected TVs around the globe, Wurl makes it effortless for video producers to build and track global distribution for branded linear channels, live events and on-demand programming, and to manage and monetize their ad inventory. Wurl is headquartered in Palo Alto, California. For more information, visit wurl.com.