Customer Success: Scripps boosts ROAS for their FAST channels

Chess.com Partners with Wurl to Deploy FAST Channel to New Streamers

PROVO, UT, July 14, 2023 – Chess.com, the world’s largest chess site with a community of more than 140 million members, has announced a ground-breaking new partnership with Wurl, the leader in data-driven solutions for CTV, to deliver its Chess TV FAST channel to new streaming platforms.

For the first time, elite events such as the Champions Chess Tour, Chess.com Global Chess Championship, the Speed Chess Championship and the World Chess Championship will be aired across the Chess TV FAST footprint.

In addition to the live broadcasts, Chess TV will include original chess programs such as Street Chess, which examines the chess scene in select cities, and existing series featuring legendary players such as Magnus Carlsen, Hikaru Nakamura, Fabiano Caruana and Anish Giri.

Chess.com CEO, Erik Allebest said: “Our Chess.com community is incredibly robust, engaged and growing every single day. Chess has gone mainstream and its interest on a global scale is at an all-time high.

“We have a powerful chess platform that will help drive Chess TV into the FAST space and we’re looking forward to working with Wurl to make that happen.”

Through Wurl’s Global FAST Pass solution, Chess TV will be marketed to streamers worldwide. Global FAST Pass is the world’s largest Free Ad-supported Streaming TV (FAST) channel network, reaching more than 300 million viewers in 195 countries across 38 streamer brands.

About 

Chess.com is the world’s leading online chess platform. In May 2023, Chess.com membership went past 140 million worldwide, which represents a 355% increase since January 2020, with 150,000 new users registered each day. The site also had more than 57 million monthly active users playing 840 million games during the month, up 550% since January 2020. Chess.com is the 114th ranked site on the internet. In June 2023, Chess.com was named one of TIME’s 100 Most Influential Companies.

About Wurl

Wurl leads the CTV industry in helping content companies, streamers, and advertisers reach millions of consumers worldwide. Our market-leading platform enables them to maximize revenues, expand into global markets, and grow their audiences. Wurl is owned by AppLovin, and is headquartered in Palo Alto, California. For more information, visit www.wurl.com, and follow us on LinkedIn, Twitter, and Facebook.

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