Video Concoding

What Is Video Concoding?

Video concoding (more commonly referred to as video transcoding) is the process of converting a video file from one format or quality level to another so it can be streamed smoothly across different devices, platforms, and network conditions. It ensures that the same video can play correctly on a smart TV, mobile phone, or web browser—regardless of screen size or internet speed.
In the streaming TV industry, concoding is a critical step in preparing content for delivery across a fragmented ecosystem of devices and formats.

How Video Concoding Works

During concoding, a video file is reprocessed to match specific encoding settings, such as:

• Resolution (e.g., 1080p, 720p)
• Bitrate (how much data is used per second)
• Codec (compression method, like H.264 or HEVC)

The goal is to create multiple versions of the same video so that streaming services can automatically deliver the best version based on the viewer’s device and connection. This process is often done through cloud-based video processing platforms.

Why Concoding Matters for Streaming TV

Video concoding ensures that content is accessible, high quality, and responsive. Without it, viewers might experience buffering, lag, or incompatible formats—leading to a poor streaming experience.

Key benefits include:

• Optimized playback on all screen sizes and connection speeds
• Reduced file size without losing quality
• Support for adaptive streaming, where quality adjusts in real time

It’s especially important for live channels, VOD libraries, and short-form clips, where viewers expect seamless delivery across platforms.

Concoding vs. Encoding

While sometimes used interchangeably, there is a difference:

• Encoding refers to compressing raw video into a digital format for storage or delivery.
• Concoding (or transcoding) takes an already encoded video and converts it into different versions or formats.

For example, a broadcaster might upload a high-resolution video, which is then concoded into multiple bitrates and resolutions for delivery via a streaming app.

Video Concoding and Wurl

Wurl supports large-scale video processing as part of its streaming technology platform. Whether publishers are launching FAST channels or distributing VOD content, concoding is essential to making sure that video content looks great and plays smoothly on every device.

Wurl’s global infrastructure ensures that concoded content is ready for delivery across top platforms like Samsung TV Plus, Roku, LG Channels, and more.

Conclusion

Video concoding is a behind-the-scenes step that powers smooth, scalable streaming. By creating multiple, device-ready versions of the same content, it helps ensure that every viewer gets the best experience—no matter where, when, or how they’re watching.