Wurl Becomes IAB TCF v2.2 Certified

Wurl is proud to share that we’ve been approved as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF) v2.2.

The TCF, which was launched in April 2018, is a cross-industry voluntary standard that relies on standardization to facilitate compliance with certain provisions of the ePrivacy Directive and the GDPR (General Data Protection Regulation). It applies principles and requirements derived from these two legislative instruments to the specific context of the online industry, taking account of relevant EU-level guidance from the EDPB (European Data Protection Board) and national level guidance from Data Protection Authorities.

“The European market faces unique challenges, requirements, and standards for data privacy and compliance,” said Keith Bedford, General Manager, EMEA at Wurl. “Here at Wurl, we’re committed to doing our part to ensure that we are meeting the expectations of our publishers and customers at large, which is why we’re thrilled to have achieved this important certification.”

The TCF is developed by IAB Europe in collaboration with organizations and professionals in the online industry. It is intended to enable publishers of websites and apps and technology partners that support the delivery, personalization, or measurement of advertising and content – like Wurl – to work together and provide users with a standardized experience when they make privacy choices.

The TCF enables users to grant or withhold consent and also exercise their ‘right to object’ to data being processed. It includes minimum practical requirements that stem from guidelines of Data Protection Authorities and jurisprudence for informing users, providing them with privacy choices, and for respecting such choices.

For more information about the TCF v2.2, visit https://iabeurope.eu/transparency-consent-framework/.