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AdOps Lead

United States

About Wurl, LLC.

Wurl is a global streaming network. Our B2B services provide streamers, content companies, and advertisers with a powerful, integrated network to distribute and monetize streaming television reaching hundreds of million of connected televisions in over 50 countries.  This year Wurl was acquired by AppLovin (Nasdaq: APP), an industry-leading mobile marketing ad tech company, bringing together the technology and innovation of the mobile and television industries.  With the merger, Wurl employees enjoy the best of both worlds: the dynamic environment of a 160+ person start-up and the stability of a high-growth public tech company.  

Wurl is a fully-remote company that has been recognized for a second year in a row as a Great Place to Work.  Wurl invests in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. We hire the world’s best to build a bunch of cool stuff on an interface fully integrated with their own from streaming, advertising and software technology to continue to help us disrupt the way the world watches television. 

AdOps Lead (US - Remote)

Wurl is seeking an experienced, detail-oriented AdOps Lead, to both contribute individually and grow into managing a small team. This role will own configuration, execution, monitoring, and evolution of Perform campaigns. The AdOps Lead should be familiar, and be able to interface with, the complete video ad insertion ecosystem: direct-sold and programmatic demand, DSP and SSP integration, campaign and inventory management. Tasks will include onboarding new customers, debugging, optimizing campaigns, and solving partner ecosystem issues. 

This role is directly responsible for campaign management as well as communicating with other departments, customers, and vendors to ensure campaign quality and performance. 

 

What you will do:

  • Manage Wurl’s Perform demand and supply operations.
  • Interface with Wurl’sAdTech and engineering teams as well as sales teams
  • Troubleshoot fill-rate, use-rate, and render-rate issues.
  • Interface with Wurl’s partner ecosystem to help them resolve ad insertion issues.
  • Monitor crucial performance metrics for system health and propose solutions to scaling and inefficiency issues. 
  • Propose improvements to the architecture to improve monetization, including integrations with DMPs, methods for audience segmentation, and improved targeting methods.
  • Own reconciliation processes with Demand sources. 

 

Who we are looking for:

  • 5+ years experience with solution definition, or product management in OTT video ad insertion; familiarity with video processing, OTT video distribution, and OTT streaming systems.
  • Experience with Performance marketing and its operational processes and campaign management needs.
  • Solid technical background with understanding and/or hands-on experience in managing ad campaigns, digital video ingestion, and ad serving concepts (separation, frequency capping, blocking, . . . ).
  • Hands-on experience managing AdOps on leading ad decision servers including SpringServe, DFP, Freewheel, SpotX, BeachFront, and Magnite.
  • Experience with video inventory on OTT/ CTV platforms.
  • Familiarity with DSPs, SSPs, Agency Trading Desks, and Private Marketplaces; understanding of best practices in monetizing ad revenue across partners/exchanges 
  • Familiarity with concepts such as cue insertion, transcoding, monetization analytics.
  • Familiarity with VAST, VMAP, SCTE-35, and related ad insertion protocols.
  • Proven history of forging strong, long-lasting relationships with senior executives and operational leaders.
  • Experience and successful track record in creatively presenting complex concepts in an easily digestible manner to cross-functional teams, including Sales, Product, Engineering, and Executives.
  • Excellent written, verbal, and presentation skills

We recognize that not all applicants will not always meet 100% of the qualifications.   Wurl is fiercely passionate and contagiously enthusiastic about what we are building and seeking individuals who are equally passion-driven with diverse backgrounds and educations.  While we are seeking those who know our industry, there is no perfect candidate and we want to encourage you to apply even if you do not meet all requirements. 

What We Offer

  • Competitive Salary
  • Strong Medical, Dental and Vision Benefits, 90% paid by Wurl 
  • Remote First Policy 
  • Discretionary Time Off, with minimum at 4 weeks of time off
  • 12 US Holidays 
  • 401(k) Matching
  • Pre-Tax Savings Plans, HSA & FSA
  • Carrot and Headspace Subscriptions for Family Planning & Mental Wellness
  • OneMedical Subscription for 24/7 Convenient Medical Care
  • Paid Maternity and Parental Leave for All Family Additions
  • Discounted PetPlan
  • Easy at Home Access to Covid Testing with EmpowerDX 
  • $1,000 Work From Home Stipend to Set Up Your Home Office 

Few companies allow you to thrive like you will at Wurl. You will have the opportunity to collaborate with the industry’s brightest minds and most innovative thinkers. You will enjoy ongoing mentorship, team collaboration and you will have a place to grow your career.  You will be proud to say you're a part of the company revolutionizing TV.

Wurl provides a competitive total compensation package with a pay-for-performance rewards approach. Total compensation at Wurl is based on a number of factors, including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical and other benefits.