Candlelight Media Group Achieves 4.5x Increase in HOV with Global FAST Pass

Challenge

Expanding globally while unlocking the full revenue potential of their content

Candlelight Media Group, home to wholesome entertainment channels SparkTV and Sparkle Movies in the United Kingdom, was looking for a partner to help increase its global footprint and distribute its films across more streaming platforms. Additionally, the team at Candlelight Media Group wanted to increase viewership and fully monetize the company’s entertainment.

Solution

Global FAST Pass enabled access to previously inaccessible global markets

Wurl quickly set Candlelight Media Group up with Wurl’s award-winning Global Fast Pass (GFP) solution – one of the world’s largest Free Ad-supported Streaming TV (FAST) network – that helps content companies host, schedule, and distribute their video programming across hundreds of global streaming platforms.

Wurl’s simple pricing model and advanced data reporting capabilities helped Candlelight Media Group rapidly go live on the Wurl platform to reach global markets the company previously could not access. As a result, Candlelight Media Group’s SparkTV and Sparkle Movies channels have seen tremendously increased viewership of their content across the US, Canada, the UK, Mexico, and Brazil.

Beyond achieving impressive results through Wurl’s solutions, what has made the partnership with Candlelight Media Group so successful is the above-and-beyond support the business has experienced from Wurl’s customer service team.

Results

With Global FAST Pass, Candlelight Media Group achieved 4.5X increase in HOV

Wurl’s extensive network of streamers enabled Candlelight Media Group to reach larger audiences and unlock greater revenue potential. In just the first six months of partnering with Wurl, Candlelight Media Group experienced remarkable growth, with significant increases in both HOV and impressions.

Wurl’s support team is top-notch. Their team is quick to respond, it never feels like they are reading from a script, and they always get to the root of the issue. We look forward to growing our partnership as we expand to new markets and platforms this year.

Jennifer Brough

VP of Sales and Operations
Candlelight Media Group

With over 23 years of experience, Candlelight Media Group distributes captivating in-house and third-party film and TV content to a global, engaged audience.

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