Mindshare study — Ads in resonant context boost brand favorability by 60%

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Ensure your message resonates

Tap into the emotional power of streaming TV by placing ads in moments that make it easier to connect with audiences, draw attention to your brand, and improve results.

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Watching TV is an emotional experience – use it to your advantage

Streaming ad strategies often prioritize “who” you reach, but “when” matters just as much. Aligning ads with a show’s emotions— for example joy, nostalgia, or trust—bridges the attention gap between content and ads and making them less intrusive, more engaging, and effective.

Feelings influence choices more than facts

Research shows that emotions play a key role in decision-making and ad success. When an ad aligns emotionally with prior content, it boosts brand lift, recall, and sales.

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Feelings influence choices more than facts

Research shows that emotions play a key role in decision-making and ad success. When an ad aligns emotionally with prior content, it boosts brand lift, recall, and sales.

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Emotions drive success

A study of 2,000 consumers by Beall Research found that 86% of purchase decisions are influenced by emotions.

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Put performance first

Ads in the right emotional context are up to 40% more memorable and are 2–3 times more likely to result in conversions.

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Emotions drive success

A study of 2,000 consumers by Beall Research found that 86% of purchase decisions are influenced by emotions

Wurl Illustrative Image

Put performance first

Ads in the right emotional context are up to 40% more memorable and are 2–3 times more likely to result in conversions.

The right ad at precisely the right time

To stand out in the attention economy, your ad creative needs to transition positive attention from the programming to your brand.

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Emotional targeting is next-gen contextual targeting

If ads perform better in the right emotional context, how do you find what ‘right’ is? GenAI can analyze both the content and your creatives to find the most prominent emotions, and then make the perfect match.

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Wurl’s solution evaluates both content and ads using the same advanced technology, analyzing the intensity of eight key emotions. Our free creative analysis ensures your ads are matched to content that has the best chance to get noticed.

Find out more about BrandDiscovery

National QSR brand drove incremental visits

PMG optimized its QSR client’s advertising by aligning ads with content that evoked hunger and cravings, increasing in-store visits by 40% and sales by nearly half.

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7x

Lift in brand awareness

4x

Lift in brand favorability

2x

Lift in purchase intent

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Place your ads in the right place, at the right time

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