Optimize your monetization strategy
AdPool boosts your ad yield by pairing your streaming inventory with differentiated demand.
How it works
The best way to maximize your fill rates and revenue
Relevant advertisements
Advertisers trust Wurl to find their ideal audiences through real-time contextual and performance-based targeting.
Value at scale
By standardizing metadata, Wurl enables advertisers to scale their ad spend on relevant and high-performing inventory.
Higher ad yield
As Wurl’s AI hones in on relevant audiences, advertiser ROAS metrics improve, and more demand is directed to your inventory.
AdPool unlocks incremental revenue streams
Increase your fill rates with innovative, AI-driven targeting solutions that complement, rather than compete with, your direct ad sales. Wurl’s advertising solutions are publisher-agnostic, specializing in advanced performance-based targeting.
Connect your supply with innovative solutions that deliver greater ad yield
Performance Targeting
Exclusive demand
Access the media budgets of app marketers and gaming brands using AppLovin’s AppDiscovery.
CONTEXTUAL Targeting
AI-Enriched metadata
Translate content signals into targetable contextual segments for advertisers with no cost or effort
Maximize your ad yield
Elevate your monetization strategy simply and effectively
Increase fill rates, drive more revenue,
and get paid faster.
20%
Average increase in fill rates
Net 15
The industry’s fastest payment terms
Maximize your ad yield
