Wurl AdPool

Wurl AdPool
Increase fill rates.
Maximize revenue.

Wurl AdPool is a free monetization service that connects your premium CTV inventory with top-tier demand, backfilling unsold media space not filled by your waterfall. Wurl AdPool is available in multiple tiers, depending on marketplace floors and other requirements. With Wurl AdPool, you benefit from:

  • Increased fill rate and yield
  • Differentiated demand that connects you to new premium demand sources
  • Access to guaranteed demand deals
  • Granular measurement and reporting, including inventory, impressions and estimated revenue

Increase fill rates by 50%.