Grow your high-value viewership

ContentDiscovery’s AI-powered advertising engine uses real-time engagement and monetization signals to target viewers who will hit your ROAS goals.

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Proving your marketing ROI shouldn’t be a guessing game

For FAST publishers, advertising can grow your audience, but determining ROI is a challenge when not all viewers hold the same value. Some drop off quickly, while others stay, engage, and drive meaningful monetization.

Acquire high-value viewers, boost engagement, and prove advertising ROI for your FAST channels.

ContentDiscovery connects viewer engagement and monetization data to reveal the true ROI of your FAST marketing campaigns. It then uses AI to target the audiences that boost profitability, turning marketing from a cost center into a revenue driver.

The AI-powered viewer acquisition platform made for CTV

ContentDiscovery is purpose-built for audience building on streaming platforms. It uses first-party data, machine learning, and creative optimization to find and convert high-value audiences at scale – driving lifetime value.

Target accurately

ContentDiscovery’s advertising engine analyzes your content and identifies the audiences most likely to tune in again and again.

Scale profitably

We apply those learnings to Wurl’s first-party viewership data from over 600M+ CTV devices to scale your UA campaigns profitably.

Maximize impact

Campaigns are continuously optimized across CTV and mobile channels with real-time performance insights to drive results and positive ROI.

Streamlined campaign support

White-glove service

Fully managed, expert-led

Every ContentDiscovery client is paired with a dedicated Wurl growth expert who works closely with your team to launch, optimize, and scale campaigns around your specific goals.

Real-time reporting

Track success as it happens

No more waiting and wondering. ContentDiscovery’s dashboard lets you track conversions, gained HOV, ROAS, and more, as it happens. You’ll have one clear view for your performance across creatives and channels.

Creative production support

Boost performance with high-impact creative

Great ads drive great results, which is why ContentDiscovery gives you access to AppLovin’s Creative Services. Whether you need a fresh new creative or a refresh of existing assets, Wurl can help produce high-performing CTV ads at no extra cost.

Streamlined campaign support

White-glove service

Fully managed, expert-led

Keep your app names and content brands reserved for direct deals. AdPool can help further monetize your remaining inventory using performance-driven, data-led strategies — not brand exposure — so you can maximize revenue without compromising your direct sales strategy.

Creative production support

Boost performance with high-impact creative

Great ads drive great results, which is why ContentDiscovery gives you access to AppLovin’s Creative Services. Whether you need a fresh new creative or a refresh of existing assets, Wurl can help produce high-performing CTV ads at no extra cost.

Real-time reporting

Track success as it happens

No more waiting and wondering. ContentDiscovery’s dashboard lets you track conversions, gained HOV, ROAS, and more, as it happens. You’ll have one clear view for your performance across creatives and channels.

“The biggest edge that ContentDiscovery gives me as a marketer is data. Data in real-time, data around performance, data around our audience – just plain data.”

Dana Ortiz

VP of Platform Marketing and Emerging Brands

Turn ad spend into measurable results

Schedule a demo

Frequently asked questions

How do marketing strategies differ between FAST, AVOD, and SVOD platforms?

Marketing strategies vary based on how each streaming type generates revenue and measures success: 

FAST (Free Ad-Supported Streaming TV) generates revenue through ads, so marketing efforts should prioritize attracting viewers who watch often and for extended periods of time. Success is best measured by metrics like gained hours of viewing (HOV) and ad-generated return on ad spend (ROAS).
AVOD (Ad-Supported Video on Demand), like FAST, relies on ad revenue but offers on-demand content. Marketing strategies typically include acquisition campaigns—measured by metrics like cost per install (CPI) for app-based platforms—and retargeting efforts aimed at increasing engagement and retention, using metrics like gained hours of viewing (HOV) and return on ad spend (ROAS).
SVOD (Subscription Video on Demand), monetizes through subscription fees, so marketing efforts prioritize subscriber acquisition and retention. Campaign performance is typically measured by metrics like cost per install (CPI), cost per trial (CPT), and cost per paid subscription (CPP), with a focus on attracting users most likely to convert.

ContentDiscovery supports all three models by tailoring campaign strategy, creative, and performance metrics to match your platform’s specific business goals.

What tools can measure ad performance for FAST channels?

Measuring ad performance on FAST channels goes beyond basic attribution—it requires a clear view of how acquired viewers engage with content and generate revenue over time. That’s where ContentDiscovery comes in: the first viewer acquisition platform built specifically for FAST advertisers. 

By combining viewership and monetization insights from Global FAST Pass and AdPool, ContentDiscovery delivers full transparency into campaign performance, making it easy to track how acquired viewers contribute to ROAS, day by day and week by week.

What types of viewers are best to target on FAST platforms?

On FAST (Free Ad-Supported Streaming TV) platforms, the most valuable viewers are those who watch frequently, stay engaged for long sessions, and generate consistent ad revenue.

Rather than targeting based on demographics, the most effective strategy is to target based on behavior—how viewers actually interact with content. This helps you find audiences who are already proven to engage with similar programming and who enjoy FAST viewing experiences.

ContentDiscovery uses AI to identify these high-value viewers across 600M+ CTV devices. By analyzing real-time behavioral signals, it helps you reach audiences who don’t just tune in—they stay longer, watch more, and directly support your monetization goals.

Who can use ContentDiscovery? Can ContentDiscovery work for FAST, AVOD, and SVOD platforms?

ContentDiscovery is designed for streamers, content publishers, and the advertising agencies that support them—whether they monetize through advertising (AVOD and FAST), subscriptions (SVOD), or a hybrid model.

For AVOD and FAST publishers, ContentDiscovery requires integration with AdPool to access the monetization data needed to deliver ad-based ROAS insights.

How does ContentDiscovery use AI to target viewers?

By analyzing billions of real-time signals—like viewing behavior, content preferences, and app engagement—our machine learning models predict which users are most likely to watch, spend, or return. Our AI dynamically adjusts targeting, bids, and creative delivery to optimize for your specific goals—whether that’s installs, free trials, subscriptions, or ROAS. 

The result? Smarter targeting, higher engagement, and better performance at scale.

What kind of performance metrics does ContentDiscovery provide?

ContentDiscovery delivers full-funnel, cross-platform performance reporting, so you can track exactly how your campaigns are performing across CTV and mobile channels. 

We provide metrics tied to your specific goals, including: 

Top-of-funnel metrics like impressions
Mid-funnel metrics like conversions, installs, and trial starts
Down-funnel metrics like cost per subscriber (CPP), return on ad spend (ROAS), and retention

You’ll also get access to creative-level insights, so you can see which assets are driving the best results, allowing you to optimize accordingly.

How much does it cost to run a ContentDiscovery campaign?

ContentDiscovery campaigns are generally priced on a performance basis, meaning you only pay for results. A member of the Wurl team will help forecast a target Return on Ad Spend (ROAS) or Cost Per Action (CPA) based on the size of your campaign budget. Total ad buys will not exceed your budget. There are no flat fees or minimum spend requirements to get started.

What kind of creative works best for ContentDiscovery?

Both montage-style ads—highlighting a variety of shows or content—and single-title, program-specific ads can be effective. 

We recommend running multiple creative variations, as different messages may resonate with different audience segments. Our creative performance reporting identifies which assets drive the strongest results against your down-funnel KPIs, allowing us to optimize accordingly and maximize ROI. 

Because campaigns run across both CTV and mobile (for retargeting), you’ll need assets formatted for each. Not sure where to start? Our in-house creative agency, SparkLabs, can help you produce or refine your CTV and mobile ads—at no additional cost.

Learn more about how we work with streamers & publishers

Distribute channels, add premium demand, and level-up your viewership with Wurl

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Grow your high-value viewership

Proving your marketing ROI shouldn’t be a guessing game

The AI-powered viewer acquisition platform made for CTV

What our customers are saying

Fully managed, expert-led

Track success as it happens

Boost performance with high-impact creative

Fully managed, expert-led

Boost performance with high-impact creative

Track success as it happens

Turn ad spend into measurable results

Frequently asked questions

Learn more about how we work with streamers & publishers

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