Content-first marketing

The only way to retain and build loyalty is to give viewers great content - and to keep doing it. It’s all about relevance. About the right content aimed at the right people. All of time. Our machine-learning constantly updates and informs our understanding of viewers and content - preferences, behaviours, attention spans and habits. It even anticipates what they will want to watch. That's how we are able to help you put content first, which is the only sustainable way to ensure quality viewer engagement.

Only pay for performance

Remember the saying only 50% of your ad spend works - the question is which 50%? With Wurl Perform, you pay only for those viewers who responded by opting-in, registering, or subscribing to your streaming app or service. So 100% of your ad spend is 100% effective.