We make streaming TV easy and profitable

Global FAST Pass is the industry’s trusted platform for launching, distributing, and monetizing FAST channels.

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Wurl powers 40B+ monthly hours of viewing

Streamline your FAST strategy from launch to revenue

Ad-supported streaming is the fastest-growing revenue opportunity in CTV—but navigating its complexity requires the right partner. That’s where Wurl’s Global FAST Pass comes in.

Launch channels quickly, reach wider audiences, and maximize revenue — all with centralized data and expert guidance every step of the way.

Global FAST Pass is the solution of choice for the majority of FAST publishers. Our integrated platform provides a shortcut to launching, scaling, and sustaining success.

Connect your content to new audiences worldwide

Originate or restream channels

Quickly launch channels with recorded or live content and rich graphics using Wurl’s intuitive scheduler.

Distribute across 55+ platforms

Wurl handles transcoding, storage, ad markers, multi-language captions, and more.

Enable ads and monetize instantly

Manage ad insertion, and access exclusive demand from programmatic connections and AppLovin campaigns.

An effortless platform for profitable FAST channels

Quick to launch

Fast-track your FAST channel

Use automated onboarding and an intuitive cloud-based dashboard to ingest content, schedule your lineups, and go live rapidly.

Transparent data reporting

360° visibility into your channel’s performance

Global FAST Pass brings your content, audience insights, and monetization data together in one place — making it easier to build smarter lineups that keep viewers engaged and boost ad revenue through more monetizable viewing time.

Pay-as-you-grow pricing

Flexible pricing for scalable growth

Our low monthly fee per channel delivers your FAST channel globally across unlimited streamers, with pay-as-you-grow usage fees.

Wurl’s advanced solutions

Scheduling service

Production tools

Ad monetization

Content discovery

Scheduling service

Put your programming strategy in expert hands

Partner with Wurl’s Program Strategy Team to drive your viewership and channel revenue through strategic, data-driven recommendations.

Full-service scheduling support

Use Wurl’s experienced team to quickly set up your FAST channels for success. We can help:

Create and schedule channels fast.
Manage workflows with editorial and operational tools.
Optimize viewership and revenue with smart, data-driven strategies.

The proof is in the results

When Professional Fighters League (PFL) worked with Wurl’s Programming strategy team to optimize their content lineups and ad loads based on streaming data, the results were dramatic.

Tune up your FAST channel with broadcast-quality tools

Leverage advanced editorial, production, and operational features to spin up broadcast-grade channels.

Live operations

Take command of live events with full, real-time control of the stream, including seamless on/off switching and easy insertion of live ad breaks.

Advanced promo graphics

Enhance your channel’s branding with professional visuals that convey now/next programming, showcase sponsorships, and elevate the viewing experience.

Ad monetization

Optimize your monetization strategy

Wurl connects you to incremental demand and new ad opportunities that expand your monetizable inventory and maximize yield.

Exclusive, premium demand

Global FAST Pass publishers gain easy access to competitive programmatic demand. Through Wurl’s AdPool, our partners capture more ad revenue via exclusive demand from the AppLovin Network and Wurl’s advanced contextual targeting solution, BrandDiscovery.

In-stream ad opportunities

With Transmit-powered in-stream ad units, Wurl publishers can display ads alongside content, providing an uninterrupted viewing experience that can complement traditional ad breaks. Ad formats include:

Squeeze back

L-Bar alongside a reduced content window.

Overlay

Small, banded graphics over content.

Picture-in-picture

Video ads next to minimized content.

CONTENT DISCOVERY

Grow your streaming TV audience—profitably

By using Global FAST Pass and AdPool to distribute and monetize your channels, you unlock access to ContentDiscovery—the AI-powered performance marketing solution built specifically for FAST and AVOD publishers.

AI-driven viewer acquisition

ContentDiscovery uses AI to identify and target high-value viewers—audiences who will not only tune in, but stay longer, watch more, and drive meaningful monetization.
Here’s how it works:

Analyzes real-time data about your channel’s viewership, engagement, and ad monetization.
Targets high-value viewers who will deliver gained HOV and drive profitable outcomes.
Optimize continuously to scale your campaigns and hit ROAS goals.

“Normally, marketing on FAST channels is a bit of a shot in the dark. With Wurl’s integrated approach, ContentDiscovery is able to deliver detailed ROAS insights right out of the box. This significantly improved our customer acquisition costs and proved a revenue model for our FAST marketing.”

Evan Bregman

General Manager, Streaming & Direct-to-Consumer

The on-ramp to the world’s best streamers

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What’s new from Wurl

Frequently asked questions

What’s the minimum amount of content needed to launch a channel?

To launch a FAST channel, you’ll typically need at least 200 hours of video content to support a 24/7 programming schedule. That baseline ensures enough variety to engage viewers and meet platform requirements.
In most cases, platforms expect ongoing content refreshes—often monthly or quarterly—to keep programming fresh and drive repeat viewership. Specific requirements may vary depending on the genre, target markets, and streamer expectations. Reach out to your Wurl for a more tailored recommendation based on your content library.

How do I get my FAST channel distributed on major platforms?

Getting a FAST channel onto major streaming platforms requires direct deals with those streaming platforms—as well as technical setup like encoding, scheduling, ad integration, and metadata delivery, all of which can be supported by Wurl. 

With Global FAST Pass, Wurl helps content publishers distribute their content to 50+ top streaming platforms including Roku, Samsung TV Plus, LG Channels, Vizio, and more. Note, Wurl does not negotiate distribution agreements. We support and can connect the parties, and many of our partners have found that our strong industry relationships can open doors during distribution negotiations. Once deals are in place, Wurl can manage the rest. 

We support both Wurl-originated and third-party channels, handling everything needed to prepare channels for launch on a streaming platform, including: asset onboarding, transcoding, scheduling, metadata delivery (EPG), closed captioning, DRM, ad routing and insertion, impression validation, inventory split management, and advanced performance reporting. 

Today, Wurl is the largest content distributor in CTV, delivering over 4 billion hours of global viewing each month.

Which streaming apps should I deliver my content to?

The right distribution strategy depends on your content and goals—but in most cases, we recommend distributing across a mix of established global streamers and niche platforms that align with your target audience. This balance helps expand your reach, grow viewership, and maximize monetization by tapping into both broad and highly engaged audiences. 

At Wurl, we make this process simple. Our channel-based pricing model allows you to distribute content across a wide variety of platforms—without incurring per-platform fees. As the global leader in streaming app connections, we’ll work closely with you to develop a custom distribution strategy and introduce your channel to top-tier streamers for optimal reach and performance.

What is the typical timeline for launching a FAST Channel?

The launch timeline for launching a FAST channel depends on a few key factors—most notably, whether your channel is a restream or a new playout. 

For new playout channels, Wurl follows a three-phase process: content ingest, scheduling, and configuration/delivery. Restream channels move even faster by skipping the ingest and scheduling steps. These only require stream and EPG validation, reducing the overall timeline to about one-third to one-half of a full launch. 

For the most accurate estimate based on your specific distribution plan, please contact your Wurl representative.

Does Wurl deliver to virtual Multichannel Video Programming
Distributors (vMVPDs)?

Yes—Wurl delivers content to select vMVPDs (virtual Multichannel Video Programming Distributors), like YouTube TV, as part of our broader distribution network. If you have specific vMVPD targets in mind, your Wurl representative can advise on current integrations and the best path to distribution.

How can we best monetize our channel?

Maximizing revenue from your FAST channel starts with broad distribution and a clear monetization strategy. That can mean partnering with streamers through revenue sharing agreements or directly matching your available ad inventory with demand, typically through a mix of direct ad sales, DSP/SSP partnerships, and strategic resellers.
Wurl provides an end-to-end solution that supports both distribution and monetization:

Global FAST Pass gets your channel live across leading streaming platforms and ensures it’s ad-ready with services like ad routing, server-side ad insertion, impression validation, and inventory split management.

AdPool, complements your monetization strategy by connecting your inventory to a large pool of programmatic demand, along with exclusive access to performance-based advertisers—such as AppLovin’s mobile-first marketers and BrandDiscovery’s emotion- and context-targeted campaigns.

For Global FAST Pass publishers, Wurl’s Transmit partnership enables in-stream monetization opportunities through in-stream ad formats, which can complement or even replace traditional ad breaks.

Together, these solutions help you drive greater fill, increase yield, and improve the overall value of your ad inventory. Contact Wurl for more information or to get started.

How does Wurl’s pricing work?

Wurl’s Global FAST Pass offers straightforward, scalable pricing to make launching and distributing FAST channels easy. Each channel is priced at a flat monthly fees, which covers distribution to 50+ global streamers—including Roku, Samsung TV Plus, LG, Vizio, and more. 

Depending on how your channel is delivered, there are additional usage fees. For DTC streamers, Wurl charges based on CDN usage (GB). For headend streamers, there’s a flat connector fee per stream. 

This model eliminates per-platform pricing and keeps costs correlated to your success. For larger publishers, volume discounts may apply.