Earn positive attention

GenAI-based targeting aligns ads with content in real time to engage viewers and drive performance.

Introducing BrandDiscovery

Keep viewers engaged
with well-timed and relevant streaming TV ads

The right context makes a big difference. BrandDiscovery evaluates the content immediately before the ad break to target ads in real time.

BrandDiscovery enables accurate targeting for streaming TV ads based on scenes:

Genre

like Sports, Travel, Comedy

Brand Safety

like Profanity, Drugs, Violence

Emotions

like Joy, Surprise, Trust

Get control and scale, at no extra cost

BrandDiscovery solves some of the industry’s biggest challenges.

Scene-level targeting

Overcome lack of transparency in programmatic connected TV (CTV) with targeting that provides greater control over where your ads appear.

Massive reach

Simplify your campaigns with a single-source of access to billions of premium impressions on well-known publishers and streamers.

Zero data fees

Stop wasting precious budget on unnecessary data fees and direct more ad dollars toward working media in the DSP of your choice.

“We worked with a financial services brand to test Wurl’s BrandDiscovery tool for emotional resonance and targeting. The campaign results were fantastic—there was a 33% lift in purchase intent, which was seven times greater than the category average.”

Victoria Milo

SVP, Media Solutions and Emerging Technologies

Align your ads with the content on the screen

Emotion Targeting

Well-placed ads don’t feel like ads

When ads align with the emotion of the program, it eases the transition, making commercials feel like a natural part of the content. BrandDiscovery finds content that matches the emotional tone of your ads – boosting KPIs from brand awareness to search engagement.

The proof is in the results

When Monks applied emotion targeting to their campaign for a consumer financial brand, the results, as measured by Kantar and EDO, were dramatic.

BrandDiscovery Catalog

Browse our catalog for targetable parameters and always-on Deal IDs.

Get started

GenAI advances what’s possible with contextual targeting

BrandDiscovery’s large language model (LLM) evaluates and classifies the dialog, sounds, and imagery of content in real-time. This proprietary tech unlocks new capabilities and enables more accurate targeting for each ad break.

GenAI advances what’s possible with contextual targeting

BrandDiscovery’s large language model (LLM) evaluates and classifies the dialog, sounds, and imagery of content in real-time. This proprietary tech unlocks new capabilities and enables more accurate targeting for each ad break.