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Mindshare study — Ads in resonant context boost brand favorability by 60%

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Holiday contextual targeting and ad trends

The holiday season is the most wonderful time of the year for retail and ecommerce, full of festive…

Does a bad relationship with your ad lead to abandonment issues? (a FAST perspective)

Are people watching ads? We’ve all been guilty of changing the channel when an ad break starts. But…

Harnessing the power of emotion: Next-level advertising with Wurl’s creative analysis

Understanding how your audience feels can really boost the impact of your ad campaigns. Emotion analysis involves organizing…

Basics of contextual advertising on streaming TV (10 things you should know)

In the evolving landscape of digital advertising, contextual targeting stands out as a sophisticated strategy especially well-suited for…

Holiday season marketing on streaming TV: a year-round opportunity

In a landscape where holiday seasons start earlier and stretch further, streaming TV has emerged as a pivotal…

Wurl at ANA Masters of Marketing: A week of insights and innovation

Wurl recently attended the ANA Masters of Marketing at the Rosen Shingle Creek Hotel in Florida, where we…

Wurl at OTT.X: Harnessing innovation at the cutting edge of CTV

The OTT.X Summit 2024, held last month in Los Angeles, provided a valuable platform for streaming industry professionals…

Wurl lights up Advertising Week 2024

At #AWNewYork24, we connected with top marketers, ad pros, and tech gurus to chat about the future of…

Ad Fill Rates: Strategic insights and trends for publishers in 2024

Ad Fill Rate indicates the proportion of available ad inventory that is successfully filled with advertisements. High Ad…

Everything you need to know about Contextual Targeting on CTV in 2024

In the dynamic world of digital advertising, contextual targeting on Connected TV (CTV) represents a significant evolution from…

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