Emotional resonance drove 40% increase in QSR visits for PMG

On-Demand Webinar: The role of emotions in contextual targeting on CTV

Generative AI is paving the way for a refreshing—and effective—new approach to contextual targeting on connected TV. As a result, emotion-driven data is now available to advertisers to target audiences based on their specific emotional responses to particular CTV viewing experiences. In this on-demand webinar, advertising industry leaders from Wurl, Media.Monks, EDO, and Mindshare explore GenAI’s new impact on CTV advertising, and how emotions-based contextual data is changing the game for brands.

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