Customer Success: Scripps boosts ROAS for their FAST channels

Wurl Partners with Leading Latin American Wellness Channel, INTI PACHA, to Create and Distribute their First Ever FAST Channel

Leading Spanish Language Channel Will Begin Dubbing Shows in English For Global Distribution 

Palo Alto, CA – January 7, 2022 —  Wurl has signed a deal with INTI TV to create and distribute their first-ever FAST channel, INTI PACHA, the first conscious television channel that reaches more than 15 million homes in Latin America, the U.S., and Spain. INTI PACHA will plug into Wurl’s Global FAST Pass, a global onramp for FAST channels to rapidly build worldwide distribution and loyal audiences on hundreds of millions of connected TVs in more than 50 countries. 

Wurl is working closely with INTI to develop its global strategy and maximize its reach, beginning with the launch of Samsung TV Plus in Mexico. Wurl will also be distributing their programming in English to optimize its audience reach. The announcement was made jointly today by Craig Heiting, SVP, Worldwide Business Development, Wurl, and Xavier Alvarado, President of INTI TV.

Alvarado comments on the deal, “We are excited to partner with Wurl to distribute this FAST channel through Wurl’s Global FAST Pass, allowing us to reach and share our wellness content with global audiences we did not have access to before.”

Heiting states, “We are excited that INTI TV has chosen Wurl to be its exclusive provider in powering the INTI PACHA channel across the world – making the channel available not only in Spanish but to English-speaking audiences as well, helping to best optimize reach.”

About INTI TV 

INTI connects the US Spanish-speaking audience to the message of well-being through 100% original content in HD exploring the themes of body, mind, and soul and already attracts an audience of more than 12 million subscribers in the US and Latin America.

Programming on the channel includes capsules on meditation, travel, and adventure, traditional cooking, environmental awareness, and more themes focused on promoting a conscious lifestyle. 

Media Contact

Tori Owens

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