PALO ALTO, Calif. – June 29, 2021 – Wurl has appointed James Grant to the newly created role of SVP, Strategy & Partnerships, Europe. Grant is based in London and will report to Wurl CEO Sean Doherty.
In his new role with Wurl, Grant will spearhead the streaming TV company’s EU expansion plans while also overseeing its current distribution platform and content provider partnerships, including the recently announced partnership with Rakuten TV in Europe.
Grant joins Wurl from Finecast, the addressable TV division of GroupM, where he was a member of the global team with responsibility to oversee the development and deployment of addressable TV product solutions. Previously, Grant held several roles within the FreeWheel organisation and was a key member of the European team that grew the business from start-up to acquisition.
“James has been at the heart of the connected TV advertising business and brings his experience and insight to Wurl at a pivotal growth period for us,” said Sean Doherty, CEO, Wurl. “We are seeing FAST explode throughout Europe and we are uniquely positioned to deliver programming to all the leading streaming platforms while maximising monetisation.”