Variety – Wurl CEO Sean Doherty on Innovations in TV Advertising

Streaming services like Netflix and Hulu are becoming increasingly popular as alternatives to traditional linear television these days, but that doesn’t mean that streamers don’t have to fight for viewers.

“They have this problem,” Wurl CEO Sean Doherty said at the VarietyEntertainment and Technology Summit sponsored by Wurl. “How do [they] cost-effectively acquire and attain viewers?”

Wurl is a marketing and technology firm that works to help media companies make the most of the the money they spend on advertising. The company recently launched a service, dubbed Perform, that helps platforms place promotional spots for shows in front of viewers most likely to click “subscribe.”