C21 Media – Wurl Looks to Create ‘Superhighway’ for FAST Channel Distribution with New Offering

Wurl, a US streaming technology company specialising in FAST (free advertising-supported television) channels, is aiming to create a “superhighway for FAST channels” with the launch of its Global FAST Pass.

The new offering will lower the barrier to entry for content companies looking to launch FAST channels internationally, according to Wurl, which already works with studios including A+E Networks, AMC Networks, Bloomberg, BBC Studios, CNN, Reuters and Sony to place their FAST channels on platforms such as Amazon IMDb TV, Roku and Samsung TV.