See how Media.Monks improved CPE by 200% with GenAI targeting

AppLovin Completes Acquisition of Wurl to Extend Reach into Connected TV Market

AppLovin Corporation, a leading marketing platform, today announced it has completed the acquisition of Wurl, a world leader in powering streaming TV, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the Connected TV (CTV) market.

Read more