Digital Rights Management (DRM)

What is Digital Rights Management?

Digital Rights Management (DRM) is a technology used to control access to copyrighted digital content.

In streaming TV, DRM protects video content from unauthorized viewing, copying, or redistribution. It ensures only approved viewers and devices can access the content—making it essential for rights holders and publishers.

DRM works by encrypting the video and requiring a license to decrypt and play it. This license is granted through a secure license server, which verifies the user’s permissions before allowing playback.

How DRM Works in Streaming TV

When a viewer clicks to watch a protected video, the player requests a decryption license from a license server—like the Wurl License Server URL. If the request is valid, the server responds with a key that allows the video to play.

In multi-DRM systems, different platforms and devices use different DRM technologies. Two of the most common are:

• Widevine (used by Android, Chrome, and many smart TVs)
• FairPlay (used by Apple devices and Safari)

In a multi-DRM channel, both Widevine and FairPlay tokens are included to ensure compatibility across all supported devices. These tokens appear in separate “drm” sections when setting up or managing the stream.

Why DRM Matters for Streaming Publishers

DRM is critical for protecting valuable content in a digital environment. For publishers distributing movies, shows, or live streams, DRM helps prevent piracy and ensures they stay compliant with licensing agreements.

With streaming available globally, content needs to be protected across devices and networks. DRM provides this security while still delivering a smooth, user-friendly experience.

Wurl and DRM Integration

Wurl supports multi-DRM implementations to help publishers deliver protected content across all major platforms. By integrating directly with the Wurl License Server, publishers can automate license delivery for both Widevine and FairPlay, ensuring secure playback without added complexity.

This helps publishers maintain rights integrity while reaching audiences on their preferred devices—safely and at scale.

Conclusion

Digital Rights Management plays a vital role in streaming TV by securing copyrighted content and controlling who can access it. Whether you’re using Widevine, FairPlay, or both, DRM ensures your content is protected while still accessible to authorized viewers. With tools like Wurl’s license server, DRM can be managed easily and reliably across global streaming platforms.