CPCV (Cost Per Completed View)

What is CPCV (Cost Per Completed View)?

CPCV, or Cost Per Completed View, is a performance-based pricing model used in video advertising—particularly on Connected TV (CTV) and digital platforms—where advertisers pay only when a viewer watches the entire video ad to completion.

This model ensures that advertisers are only billed when their message is fully delivered, making CPCV a popular option for brands focused on viewer attention and campaign performance.

How does CPCV work?

CPCV charges advertisers only when their video ad is viewed in full. Whether the ad is 15 or 30 seconds long, the cost is incurred only when the viewer watches the entire ad. Skipped ads or partial views are not counted, making this model highly accountable and performance-driven.

Why is CPCV valuable for advertisers?

CPCV ensures advertisers only pay for fully delivered brand impressions. This model provides a strong signal of viewer engagement and attention, reducing wasted spend on uncompleted views. It’s particularly effective for campaigns where storytelling and full exposure to the message are key to performance.

Where is CPCV commonly used?

• AVOD and FAST platforms with interactive or skippable ad formats
• Skippable environments like YouTube or mobile video apps
• CTV applications with skip-enabled UX, though less common in traditional, non-skippable CTV formats
• Programmatic video buying, where CPCV can be chosen as a bid strategy
• Performance-focused campaigns, where advertisers value viewer attention over broad reach

How does CPCV compare to other video ad pricing models?

What are the key benefits of CPCV?

• Guaranteed engagement: Advertisers only pay when viewers watch the full ad.
• Cost efficiency: Eliminates spend on incomplete or skipped views.
• Ideal for brand storytelling: Ensures full message delivery, which is critical for branding and narrative-driven ads.

CPCV is a powerful model for advertisers aiming to maximize the impact of their video creatives while minimizing wasted impressions.