Peter Crofut, Author at Wurl

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IAB NewFronts: How emotional context is transforming CTV advertising performance

At this year’s IAB NewFronts, I had the chance to speak with a packed room of brand leaders,…

Q&A with Peter Crofut: BrandDiscovery helps marketers rewrite the advertising playbook

In advertising, we’ve always aimed to show the right ad to the right person at the right time.…

Top 4 Challenges Facing Advertisers Amidst the Rise of Ad-Supported Streaming

The world of streaming is increasingly competitive, with more (and bigger) players than at any point in its…