Mindshare study — Ads in resonant context boost brand favorability by 60%

ABOUT US

Powering the future of streaming TV

Wurl is making content more accessible — and brands more impactful — on the biggest screen in the home

About Wurl
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Our Mission

To create innovative technologies and services that help accelerate the shift to streaming

We’re building supply and demand in TV

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Streamers & publishers

Our solutions help content owners find more viewers and maximize returns.

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Brands & agencies

We find the right context for streaming ads, making them more relevant and effective.

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Programmatic partners

We connect advertisers to the majority of ad-supported streaming inventory through a single RTB platform.

Wurl works with companies across the streaming industry

Wurl is an AppLovin company

Wurl is the streaming TV subsidiary of AppLovin (NASDAQ:APP). AppLovin helps businesses reach, monetize, and grow their global audiences with AI-powered solutions.

We’ve built a global marketplace

4B+

Monthly hours of
viewing (HOV)

95B+

Monthly available
CTV impressions

50+

Streamers
worldwide

Our leadership

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Ron Gutman
CEO

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Yuval Fisher
CTO

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Dave Bernath
General Manager, Americas

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Keith Bedford
General Manager, EMEA

Wurl’s story

2011
2018
2019
2022
2024
Today
Future
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Want to join the team?

Check out our job openings and see what it’s like to work for Wurl.

Wurl in the news

We’re always doing exciting things — check out a few highlights on our press page.

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Let's talk about streaming TV