Updated CTV Trends Report: Get the latest on viewership, ads & strategy
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The future of
technology distribution discovery ad monetization advertising
on streaming TV

Watch your brand grow on the largest screen in the home

We make streaming TV possible. Wurl, an AppLovin-owned company, helps publishers, streamers, and advertisers grow their audience, boost revenue, and build brand value.

How we help advertisers

Boost engagement and drive performance on TV with real-time contextual targeting

Work with Wurl to:

Match content and ads

How we work with streamers & publishers

Distribute channels, add premium demand, and level-up your viewership with Wurl

Let us help you:

Distribute content Grow viewership Maximize revenue
Join our growing list of partners and clients
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What our clients are saying about us

Our products

Wurl’s technology touches the entire streaming TV ecosystem, from setting up streams for publishers to finding the ad inventory that works for advertisers

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Improve attention by aligning your ads with the content on screen before the ad break

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Maximize revenue across your CTV inventory with access to our exclusive demand

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Capture new audiences and increase engagement with your streaming content

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Spin-up streaming TV channels with our solutions for content distribution & ad management

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Results that speak for themselves
When our customers use Wurl's technology to achieve their goals, the results have been dramatic
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7x
Aided brand awareness
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48%
Lift in incremental sales
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153%
ROAS
We're hard at work on meeting the industry's biggest challenges
Report
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  • The CTV Trends Report, March 2025

Read more
Blog
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  • Why streaming is the next frontier for performance marketing

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Content
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  • Roku partnered with AdPool to optimize its monetization strategy

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Ready to get connected?

Grow your brand on the largest screen in the home

Talk to us
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Solutions
  • For Advertisers
  • Contextual targeting
  • For Publishers & Streamers
  • Content distribution
  • Ad monetization
  • Viewer acquisition
  • Subscriber growth
Products
  • BrandDiscovery

    Real-time contextual targeting for CTV ads

  • AdPool

    Advanced CTV ad monetization

  • Global FAST Pass

    Content Distribution & ad management

  • ContentDiscovery

    AI-powered audience acquisition for CTV

Resources
  • Success stories
  • Events
  • Blog
  • Reports
  • Glossary
  • FAQ
Company
  • About Wurl
  • Press & News
  • Careers
  • Support
  • Contact
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