AVOD (Advertising-based Video On Demand)

What is AVOD?

AVOD, short for Ad-Supported Video on Demand, is a service model for Video on Demand (VOD) where viewers enjoy free access to content in exchange for viewing advertisements. These ads are seamlessly integrated before, during, or after the video playback, enabling content providers to generate revenue through advertising rather than relying on subscription or pay-per-view fees.

What are examples of AVOD platforms?

Paramount’s Pluto TV, Fox-owned Tubi, and the Roku Channel are among today’s biggest AVOD platforms. The most widely known and internationally recognized AVOD platform is YouTube. Although YouTube has incorporated subscription models for ad-free viewing and exclusive content, most of its offerings remain freely accessible, with advertisers constituting the platform’s primary revenue stream.

What does AVOD mean in an OTT platform?

AVOD stands for Advertising-Based Video On Demand. This monetization model is prevalent in over-the-top (OTT) media services, where content is offered to users free of charge but includes advertisements. Unlike SVOD (Subscription Video On Demand) platforms like Netflix, where users pay a recurring fee for access to content, AVOD platforms like YouTube allow users to stream videos at no upfront cost, relying instead on revenue generated from ads displayed during content playback. This approach not only makes content accessible to a broader audience but also allows advertisers to reach a wide demographic by integrating ads into video content.

What is the difference between SVOD, TVOD and AVOD?

SVOD (Subscription Video On Demand), TVOD (Transactional Video On Demand), and AVOD (Advertising-Based Video On Demand) represent three distinct content monetization strategies in OTT platforms:

• SVOD: Viewers pay a recurring fee (monthly or annually) to access a library of content without additional costs per item. This model is used by platforms like Netflix and Hulu.
• TVOD: This model charges viewers for each piece of content they watch or download. It is often used for new releases or special events. Examples include iTunes and Google Play Movies.
• AVOD: As discussed, this model offers free content supported by advertisements. Platforms like YouTube and Crackle use this model, providing free access with ad interruptions.

Each model caters to different viewer preferences and consumption habits, influencing the strategic approach of content providers based on their target audience and content type.

How can I get traffic for my AVOD platform?

Increasing traffic to an AVOD platform involves leveraging sophisticated marketing strategies to attract and retain viewers. Wurl’s ContentDiscovery, a powerful AI-driven advertising tool, enhances viewer acquisition by precisely targeting potential users with high conversion potential. Here’s how you can utilize it effectively:

Targeting the Right Audience

Utilize Wurl ContentDiscovery to identify and target viewers likely to be interested in your content. This system uses advanced AI algorithms to analyze viewing habits and preferences, ensuring that your ads reach the most receptive audience.

Leveraging Data-Driven Advertising

Implement campaigns that are entirely measurable, allowing for real-time adjustments and optimization. ContentDiscovery ensures that every dollar spent is traceable to actual viewer engagement, maximizing Return On Ad Spend (ROAS).

Engaging Content Presentation

Utilize high-quality, compelling ad creatives tailored for your AVOD platform. ContentDiscovery partners with SparkLabs to produce top-performing CTV ads that capture attention and encourage viewer engagement.

Continuous Optimization

With Wurl’s AI capabilities, continuously test and optimize your advertising strategies based on comprehensive performance data. This allows for ongoing improvement in targeting and messaging, keeping your ads effective and relevant.

Strategic Campaign Management

Work with Wurl’s growth experts to set up, monitor, and refine your marketing campaigns. This partnership ensures that your strategies align with industry best practices and are poised for success.

By implementing these strategies, you can effectively drive higher traffic to your AVOD platform, enhancing viewer engagement and maximizing ad revenue opportunities.