FAST & AVOD PUBLISHERS
Maximize app and channel monetization
The key to earning more revenue from your ad real estate is tapping into strategic levers to increase fill, boost CPMs, and unlock profitable growth.
Increase fill rates
To optimize ad yield, publishers should adopt new strategies to boost the desirability of their impressions in a way that complements, rather than competes with, their existing monetization strategy.
Unlock differentiated demand
Unique demand sources not available in typical SSPs and DSPs enable you to maximize your revenue potential.
Wurl provides exclusive access to mobile performance marketers through the AppLovin Network, representing billions in annual ad spend.
Tap into contextual spend
Demand is growing for contextual targeting that boosts performance and helps advertisers control where their ads appear.
With AdPool’s BrandDiscovery integration, publishers can enhance their metadata using GenAI to turn scene-level content signals into targetable contextual segments without any engineering lift.
Empower advertiser addressability
Addressable inventory commands higher ad yield by providing marketers with the metadata needed to target accurately.
AdPool works with partners to standardize their metadata and make it available to programmatic demand partners so advertisers can achieve uniform targeting at scale.
Navigating the Monetization Frontier
Wurl simplifies your path to better CTV monetization.
Retain more ad revenue
As the world leader in powering FAST, Wurl’s direct programmatic and DSP connections shorten the supply path and reduce intermediary fees. Our publisher-agnostic solutions and advanced performance-based targeting won’t compete with your direct ad sales.
Optimize your ad
monetization strategy
Every available impression can be sold at the highest attainable price when you fine-tune your waterfall.
Optimize your ad
monetization strategy
Every available impression can be sold at the highest attainable price when you fine-tune your waterfall.
Get started quickly
A simple VAST tag integration enables instant monetization.
Monitor advertising revenue
AdPool empowers data-driven optimizations with insights into impressions, fill rate, and total revenue.
Access to expert support
Wurl’s Ad Ops team is ready to provide personalized support to ensure your strategy is set up for success.
Grow your ad inventory
Ad revenue depends on the number of engaged viewers watching your content. The more engaged viewers, the more ad inventory. Reinvesting ad revenue in advertising tools that deliver high HOV users can create a flywheel of growth.
Grow your ad inventory
Ad revenue depends on the number of engaged viewers watching your content. The more engaged viewers, the more ad inventory. Reinvesting ad revenue in advertising tools that deliver high HOV users can create a flywheel of growth.
ContentDiscovery is the only AI-powered advertising solution for CTV capable of optimizing campaigns to target highly engaged viewers who will deliver on your ad revenue goals.
Increase your ad revenue potential